The CalGrant 'Fund Your Future' poster that Uptown Studios did for CSAC

Project Overview

CalGrant is a financial aid program administrated by the California Student Aid Commission (CSAC) providing aid to California undergraduates, vocational training students, and those in teacher certification programs. Cal Grants are the largest source of California state funded student financial aid.

The program has never really had an official brand until now. Uptown Studios was asked to dive in and dig deep. We emerged with a fresh, creative, visual solution that is approachable and easily recognizable.