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Project Overview

As part of Uptown Studios’ continued work with the League of Women Voters, the League wanted to create a newsletter that would educate their members about their 2020 goals, agenda, and policy. While the League had a previous design, they wanted a new, fresh, modern newsletter with a dynamic layout. So, Uptown Studios’ design team delivered.

BACKGROUND

The League of Women Voters is an American civic organization that was formed to help women take a larger role in public affairs after they won the right to vote. Based out of California, League of Women Voters is currently working to create celebrations around the Centennial anniversary of the 19th Amendment.

DISCOVERY

To begin creating a new design for the League’s newsletter, the design team first identified the key switch the League was looking for: they wanted to visually communicate that while they are a national organization, they are based out of California. To address this, the designer decided to create a whole new masthead that featured some of California’s most recognizable iconography

DESIGN

The design kicked off very smoothly. League of Women Voters supplied beautiful photos which made it very easy to accent the aspects of their brand as well as come up with a dynamic newsletter layout. With such diversity of phototype and subject, their organization of content allowed for an effortless layout and matching masthead. To address their “must-have” California iconography, small elements such as the California star and bear emblem as well as California poppies were added throughout. Color also played a large role in the design; utilizing a lot of blues and minimal reds.

Results

  • Brand new masthead featuring California iconography
  • Fresh, modern newsletter design with a dynamic layout
  • Beautiful photos accentuate content with lots of room to breathe