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Project Overview

Uptown Studios was contracted to develop four, 30-second full-broadcast commercials to be played in different states across the United States. Rabobank had just developed a new banking app for customers and needed to build awareness to drive downloads.

Background:

Rabobank is a multinational cooperative bank, headquartered in the Netherlands. They focus their business on international banking operations, rural activities, and the Food and Agriculture sector.

Discovery:

The Uptown Studios video team needed to showcase how quick and easy Rabobank’s new banking app was to use. To do this, they knew they needed to showcase an everyday scenario that would be both lighthearted, fun, and relatable.

Design:

Uptown Studios helped Rabobank take this video project from concept to completion in roughly four weeks. While a project of this size typically requires 6 – 8 weeks, the video team was up for the challenge. On the actual day of filming, a full crew was in attendance to ensure the production yielded high-end results. This specific video was filmed in Sacramento’s William Land Regional Park and showcases a mom completing a quick bank transfer from the Rabobank app, while watching her daughter play on the playground.

Results:

Four, 30-second full broadcast commercials