Salt Water is a blog about grief which provides guidance in the difficult process of healing to those who have lost someone close.
We have created Salt Water’s logo and business system as well as the website.
Salt Water relates to the idea of sweat, tears and the sea, hence the water drop in the logo. We wanted to emphasize the layered character of grief and the depth of the process and emotions included in it. We were looking for organic shapes to create a natural flow that will evoke a feeling of calmness and symbolize renewal so we painted the logo using watercolors.