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Sacramento Marketing Uptown Teal Bullhorn

Marketing

The Uptown Studios’ Marketing Team creates paid, earned, and owned media strategies for clients across the Greater Sacramento region. With a specialty in social change, we have had the pleasure of creating a wide variety of campaigns for organizations such as:

  • Silicon Valley Community Foundations’ Choose Children 2018 & Choose Children Santa Clara County 2020
  • Development Group, Inc.
  • Sacramento County’s 2020 Census
  • WomenUp Network
  • And many more…

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Social Media Management And Strategy

A social media strategy will support your marketing efforts by keeping your organization top of mind and growing in influence. Uptown Studios strategically positions social media channels to help you increase your following, improve brand awareness, and build engagement with your online communities.

In addition to managing channels, we also provide training in social media. From one-on-one training to group training, our social media team is happy to help you learn and discover your social media potential.

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Eblasts

As the third arm of your marketing, eblasts can be one of your best brand and product awareness tools. Strategically segment and speak to different target audiences from your list while diversifying your offerings to educate people about your brand. In addition to creating an eblast strategy, the Uptown Studios Design Team can also design an eblast template that will complement your brand and create a fantastic first (or tenth!) impression every time.

Content Creation

Content curation and creation will position you as a thought leader in your industry while also giving you an opportunity to start a larger conversation amongst your peers. The Uptown Studios Sacramento Marketing and Design Teams come together to create:

  • Social media graphics and gifs
  • Landing pages
  • Social media ad campaigns
  • Blog posts
  • Enewsletters
  • Videos

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Peach Tree HealthA Branding Case Study

Peach Tree Health has Northern California communities for 25 years. It started as a county clinic. Over the years, it became an independent 501(c)(3) corporation and a federally qualified health center (FQHC). Today, Peach Tree serves more than 25,000 patients in Yuba, Sutter, and Sacramento counties.

Uptown Studios was asked to re-envision the Peach Tree brand in 2013 (maybe show before after). At that time we also recommended and implemented the use of a new url PickPeach.org. We have assisted their brand expansion into specialty services such as Dental, Immediate Care and Vision Services.

Peach Tree Health logo before we redesigned it
The Peach Tree Health logo before Uptown Studios redesigned it
Peach Tree Health logo after we redesigned it
The Peach Tree Health logo after Uptown Studios redesigned it

For their most recent clinic opening we have designed and implemented the interior and exterior way finding plan which included banners, monument sign and illuminated building signs. We also created created direct mail advertising to boost clinic walk-ins, and assisted in the coordination of the Grand Opening events.

The Peach Tree logo redesigned
The Peach Tree Health logo after Uptown Studios redesigned it