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Design

What is graphic design?

Graphic design is a method of digital communication through things like typography, iconography, photography, vector graphics, and illustrations. It is typically used to design things like logos, websites, and digital media. See some awesome graphic design examples.

How much money do graphic designers make?

As an industry, graphic designers have the potential to make a wide range of salaries. In Sacramento, California, graphic designers make an average of $60k a year.

What is the best laptop for graphic design?

Uptown Studios’ Design Team prefers to use Apple products for all of our design needs. We design using all Adobe programs and other tools like Macs and the iPad Pro.

How do you design a website?

The Uptown Studios Web Team uses WordPress as the foundation for websites. Custom designs and additional custom code are then implemented to create every website that we produce.

Where do I find some of Uptown Studios’ graphic design examples?

Does someone have to have a graphic design degree to be a designer?

Most graphic designers in today’s market have a four year degree with an emphasis in Graphic Design. There are some that are hired without a degree but they usually have 4+ years of actual experience.

Search Engine Optimization (SEO)

What is SEO?

SEO is an acronym for the phrase Search Engine Optimization which basically means how you ensure that your website will show up on the first page of Google search results. A website with really strong SEO will display higher in Google search results than a website that has a poor SEO ranking.

Can you help with the SEO of my website?

We would love to! Get a quote.

How do I get an Search Engine Optimization (SEO) Review?

To get an SEO Audit, meaning a detailed analysis of your website’s SEO performance and recommendations.

Does Uptown Studios have an SEO Expert or Certified Google Ads Expert on staff?

Google Ads

What is Google Adwords Express?

Google Adwords Express is the “basic” version of Google Ads. It is designed for people who do not feel comfortable utilizing all of the advanced tools that Google Ads offers.

How do you use the Google Adwords Keyword Tool?

To use the Google Adwords Keyword Tool, you must have a Google Ads Account. This tool is used to help you find search terms that a user might enter into Google to find a business or service like yours. The better you attach these keywords to your website and utilize Google Ads using these keywords, the more likely you are to show up in the Top 10 search results on Google (AKA the first page.)

What are Google Grants?

Google Grants is a powerful tool created to help nonprofits fundraise, market, and manage digital advertising goals by providing $10,000 per month in free advertising on their Google Ads platform at no cost to nonprofit organizations. Uptown Studios offers Google Grants management services at a special rate to support Sacramento-area nonprofits.

Marketing

Why hire a design or marketing firm?

While there are many freelancers that provide similar services to Uptown Studios, when you hire a full-service firm you are not just hiring one person; you are hiring a whole team of in-house professionals. That means you get all of our collective resources, clout, experience, knowledge, and expertise.

How do I get a quote?

You can fill out a request form online, reach out on social media, call us, or email tina@uptownstudios.net and we’ll be happy to provide you with a quote for any of our services.

Does social media management just mean Facebook?

Not at all! The Uptown Studios Marketing Team would be happy to manage and create content for all social media platforms.

What is social marketing?

What is the difference between social media and social marketing?

Social marketing refers to marketing that is designed to create social change, like getting youth to wear life jackets while in natural waters or teaching your neighborhood about the importance of recycling.
Social media marketing, on the other hand, refers to optimizing your social media presence to better connect with your audience.

What is Human-Centered Design?

Human-Centered Design is a creative approach to problem-solving that starts with the people you’re designing for and ends with new solutions that are tailor-made to suit their needs.

Bits & Pieces

After I sign a proposal, how quickly do we get started?

We have a full team of creative experts ready to start on your project as soon as the proposal is signed.

What companies do you typically work with?

We love working with Sacramento’s mission-driven companies and others focused on bringing positive social change to the world. From nonprofits to small businesses and government entities, our clients span many industries.

What sets you apart from other agencies?

At Uptown Studios, we are radically changing the traditional work culture by turning a modern management structure on its head. Every member of our team has the exact same amount of responsibility to our clients, our projects, and our bottom line.

Our entire staff has learned how to truly work together. We have developed our process with clear principles of collaboration and a willingness to educate each other on the importance of team protocols. During your time with us, you will notice that every team member does more than one core task, working in an “open source” environment to share the weight of deadlines, timelines, and deliverables. This ensures your project is completed with a unified voice, clear design strategy, and a good pop of color. Our readiness to collaborate and set clear, achievable goals means that we are able to deliver results and exceed expectations every time.

Do you offer Public Relations as a service?

Uptown Studios specializes in graphic design, videography, photography, social media management, and marketing in Sacramento, CA. While marketing and public relations can go hand in hand in many cases, we recommend working with specialized public relations professionals instead.