Tania Torres

The Importance of Building a Good Relationship with the Press

As you might already know, it is important to connect and get your message out to various media outlets in order to run a successful campaign. In recent years, however, many have been moving towards building a digital relationship with the press rather than a personal one. While it is important to email out press releases …

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Uptown Studios

Celebrate African American Graphic Designers

We are excited to honor and celebrate African American graphic designers who have inspired social change. These great designers influenced society by challenging opinions, instilling values and translating experiences across space and time. For this Black History Month, we would like to lift up graphic designers who you may have never heard of, but who have …

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Tania Torres

Creating a Culture of Great Service

When I first meet with potential clients, they always ask “What sets Uptown Studios apart from other firms?” Now, we offer competitive pricing and work really hard to give you the biggest bang for your buck. However, the biggest compliment we get from our clients is that we offer great customer service.   Since the …

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Uptown Studios

Be Social on your Website

One of the ways to get more engagement on your social media channels is to add your social media links to the top and bottom of your website in the header and footer on every page. Don’t forget to add your website URL on your social media bio to create a stickiness.

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| Uptown Lowdown
Luke Pedersen

Just Google it – The Web of Apps, Tools and Analyzers

The Google universe is a vast web of apps, tools, analyzers, secretive tech projects and of course, all things search. If you need something done online, most likely they have a tool to get the job done. I get to work with tons of Google-based applications and they have replaced many of the old standard …

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Ryan Logan

Keep the Video Moving

Ever since the dawn of motion pictures, cameramen everywhere have tried to create ways to make the shot more interesting, more compelling, more dynamic. Keeping the video moving is a great way to keep viewers engaged. A tripod it good, essential even and believe me, you can live or die by the tripod you use, …

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Tina Reynolds

Reflect with Thoughtfulness and Intention

A nice rainy day to take a moment and reflect. 1. Generosity I have discovered that the most precious gift anyone can give is their time. I have a personal intention that I can find 15 minutes to spend being generous for most things. If someone has broken down in their car – I can …

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Tina Reynolds

Making Marketing Plans for 2017

When is it time to take a look at your marketing and shake it up a little? And how do you plan for changes? At Uptown Studios we do a serious inventory of our marketing effectiveness and new possibilities in the last quarter of each year. We will look at our website stats for the …

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Zuza Hicks

5 Things to Include in a Style Guide

A style guide is a set of standards for written and visual communication that establishes a style for a brand. It’s a key document which helps your company create consistent communication with your target audience. Creating a good style guide takes time, but it’s time well invested if you’re looking for a long-term strategy. Here are a …

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Kate Moore

How to Successfully Rebrand Your Business

Rebranding is the process of changing the look of your business to reflect current changes in design, message or audience. The evolution of every successful business demands a thorough review at the company’s brand from time to time. Here are some of the critical steps to rebranding your business. Why Rebrand? Business Growth or Expansion …

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Uptown Studios

Moving To Our New Studio Space

One short week left after 113 weeks of planning… so close to our NEW studio space! I have had my patience tried so many times in my lifetime, but converting this warehouse into our new studio space has been a real life experience… I purchased the building in June of 2014 and now in August …

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Brent Stromberg

Atom: The Best Text Editor Ever!

A good text editor is a web developers best friend. I have used a few over the years and have had varying experiences with each one I have used. In the past I have tried out TextWrangler for Mac, Notepad++ for PC, and, one of the most popular, Sublime Text 2. Then, one day while …

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