Tina Reynolds

Yes, Whatever You Want Princess Google!

Business owners are Google’s captive audience. In 2008, Uptown Studios started paying a LOT of attention to what Google was telling us to do. We worked on our organic content, we developed strong keywords to make sure we are talking about what our visitors are searching for and we upgraded all the websites we manage …

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Brent Stromberg

Faceoff: WordPress vs. SquareSpace

When developing a new website, two of the most popular choices for a CMS platform are SquareSpace and WordPress. So let’s take a look at them both to compare some of their main features. Initial Cost and Barrier for Entry SquareSpace has fewer upfront costs than WordPress, but in my opinion, that is about where …

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Luke Pedersen

Resources That Help Nonprofits Win

The secret’s out! Google gives nonprofits $10,000 a month in free Ads! Just apply, set up a Google Ads account and have your ads in the top spot on Google search results. By driving increased traffic to your nonprofit’s website, the ads help spread awareness of your cause, bring attention to important issues and possibly …

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Lizzie Carroll

6 Tips to Build Your Blog Strategy

One of our awesome healthcare clients asked us to help them get into the world of blogging. We knew we wanted to create something that would be interesting, valuable and get some attention. After looking for a great topic that would get clicks and visits to their website, we settled on “How to Get more Fruits …

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Kate Moore

10 Steps to Create an Easy, Fun & Popular Website

Websites need to be well-designed and fun to interact with. Professional design will pay for itself by creating effective use of form and function. If you are doing it yourself, choose images and type that evoke emotion and reflect your organization’s brand and style. White space is important. It gives the viewer direction and plenty …

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Luke Pedersen

Use a Landing Page to Catch Your White Whale

Marketing on Google Ads, Facebook, Twitter and constantly tweaking your website’s search engine optimization (SEO) is just the bait on the end of your fishing pole. When someone sees your ad and clicks, it’s time to reel them in with a landing page. One of the fastest ways to get someone to go from just …

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Uptown Studios

23-Point Website Checklist – Infographic

Part of our normal web maintenance is to review our client’s websites for the adherence to some basic design and functionality principles: Accessibility 1. Your website’s page load time is reasonable – you will  need to empty your cache and reload your site to see how long it takes to load 2. Adequate text-to-background …

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Uptown Studios

Create a Memorable Brand Identity

“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”  – Seth Godin In business, your brand is everything and a strong brand is rewarded with loyal customers who help promote your product or service. Write your mission …

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Kate Moore

5 Reasons a Blog Works for Business

A blog on your website has many benefits for your organization. Check out these reasons why your blog can work for you with a little bit of creativity and some basic knowledge about search engine optimization (SEO). 1. Position your company Blogging is one of the best ways for you to promote your business, your …

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Uptown Studios

3 Tips for Better Social Media Management

We all have the opportunity to use social media platforms like Facebook, Instagram, LinkedIn, Twitter, and YouTube. If you do it right, you can get some amazing results. Create a Social Media Calendar Put all of the events that matter to your organization on a calendar. Plan additional promotions with intention create some buzz. Plan Your …

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Luke Pedersen

5 Tips to Get More From Google AdWords

Advertising with Google AdWords is your organization’s best opportunity to get to Google’s top spot on page one and drive traffic and sales to your website. Use them to deliver your customized message and spread awareness of your programs and services. When someone searches Google with a keyword, your ad pops up and they click …

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Tina Reynolds

Spring Cleaning for Your Website

Now that spring is here, we have a few tips on how to clean up your website. Your website is your virtual office and it works for you 24/7 so investing some time into making it work better, especially if you haven’t updated it for use on mobile devices is really worth the time investment. …

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Lizzie Carroll

Facebook Ad Certification Fail

This past week, I scheduled my official Facebook Ad Certification Exam, it cost a whopping $150 and was supposed to last 90 minutes. I say “supposed” because it most certainly did not. I began my exam by downloading the third party ProcterU service that requested I clear my desk of all items. After clearing my …

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Kristen Stauss

Green Printing For Better Business

Much like Kermit says “It ain’t easy being green” or cheap! To get the most sustainability out of your print products you want to pay attention to a few things and of course it will cost a little more but printing sustainably is worth it! Paper and ink are of course at the top. But …

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Lizzie Carroll

Tips to Get Work Done Faster

Like the great Ferris Bueller said, “life moves pretty fast, if you don’t stop and look around once in a while, you could miss it.” While I usually agree wholeheartedly with Mr. Bueller, there is one aspect of my life that could really use some speed: my workflow. Working faster is so much more than …

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Tina Reynolds

3 Tips to Getting a New Client

There are so many ways to navigate new clients – at Uptown Studios we build many options for us to meet new clients – here are three of our tips: 1. Show up and do what you say your will do. Volunteer your time and meet the people on your committee, at the meeting or …

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Lizzie Carroll

30 Tips From My First 30 Days

A lot of things can happen in 30 days. You could meet your soulmate, date, get engaged, marry and divorce (sorry Britney Spears). You could attempt a 30 day vlogging challenge and fail before it even begins. You could even attempt a ridiculous challenge (personally, I should really do #67) and surprise yourself with the …

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Luke Pedersen

6 Ways to Find Keywords for Free

Google is a word chewing beast. It eats keywords and delivers what it thinks are the best results to address the searcher’s needs. You need to know the keywords people are using to search for your organization so you can rank on the first page of Google. They are also useful in updating your website’s …

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