Uptown Studios

23-Point Website Checklist – Infographic

Part of our normal web maintenance is to review our client’s websites for the adherence to some basic design and functionality principles: Accessibility 1. Your website’s page load time is reasonable – you will  need to empty your cache and reload your site to see how long it takes to load 2. Adequate text-to-background …

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Uptown Studios

Create a Memorable Brand Identity

“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”  – Seth Godin In business, your brand is everything and a strong brand is rewarded with loyal customers who help promote your product or service. Write your mission …

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Kate Moore

5 Reasons a Blog Works for Business

A blog on your website has many benefits for your organization. Check out these reasons why your blog can work for you with a little bit of creativity and some basic knowledge about search engine optimization (SEO). 1. Position your company Blogging is one of the best ways for you to promote your business, your …

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Uptown Studios

3 Tips for Better Social Media Management

We all have the opportunity to use social media platforms like Facebook, Instagram, LinkedIn, Twitter, and YouTube. If you do it right, you can get some amazing results. Create a Social Media Calendar Put all of the events that matter to your organization on a calendar. Plan additional promotions with intention create some buzz. Plan Your …

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Luke Pedersen

5 Tips to Get More From Google AdWords

Advertising with Google AdWords is your organization’s best opportunity to get to Google’s top spot on page one and drive traffic and sales to your website. Use them to deliver your customized message and spread awareness of your programs and services. When someone searches Google with a keyword, your ad pops up and they click …

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Tina Reynolds

Spring Cleaning for Your Website

Now that spring is here, we have a few tips on how to clean up your website. Your website is your virtual office and it works for you 24/7 so investing some time into making it work better, especially if you haven’t updated it for use on mobile devices is really worth the time investment. …

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Lizzie Carroll

Facebook Ad Certification Fail

This past week, I scheduled my official Facebook Ad Certification Exam, it cost a whopping $150 and was supposed to last 90 minutes. I say “supposed” because it most certainly did not. I began my exam by downloading the third party ProcterU service that requested I clear my desk of all items. After clearing my …

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Kristen Stauss

Green Printing For Better Business

Much like Kermit says “It ain’t easy being green” or cheap! To get the most sustainability out of your print products you want to pay attention to a few things and of course it will cost a little more but printing sustainably is worth it! Paper and ink are of course at the top. But …

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Lizzie Carroll

Tips to Get Work Done Faster

Like the great Ferris Bueller said, “life moves pretty fast, if you don’t stop and look around once in a while, you could miss it.” While I usually agree wholeheartedly with Mr. Bueller, there is one aspect of my life that could really use some speed: my workflow. Working faster is so much more than …

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Tina Reynolds

3 Tips to Getting a New Client

There are so many ways to navigate new clients – at Uptown Studios we build many options for us to meet new clients – here are three of our tips: 1. Show up and do what you say your will do. Volunteer your time and meet the people on your committee, at the meeting or …

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Lizzie Carroll

30 Tips From My First 30 Days

A lot of things can happen in 30 days. You could meet your soulmate, date, get engaged, marry and divorce (sorry Britney Spears). You could attempt a 30 day vlogging challenge and fail before it even begins. You could even attempt a ridiculous challenge (personally, I should really do #67) and surprise yourself with the …

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Luke Pedersen

6 Ways to Find Keywords for Free

Google is a word chewing beast. It eats keywords and delivers what it thinks are the best results to address the searcher’s needs. You need to know the keywords people are using to search for your organization so you can rank on the first page of Google. They are also useful in updating your website’s …

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Uptown Studios

Using Illustration in Web Design

Illustrations are a great way to create images that are fun, playful and add an element of approachability to a site. Artists and designers can create illustrations that are full of personality and custom-made to match a brand’s tone and make it stand out in the crowd. Illustration styles are so versatile that they can …

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Uptown Studios

A Good Year to Create Social Change

Tina Reynolds, Chief Juggler / President Every new year brings me in with enthusiasm and possibilities – Uptown Studios is going to create some incredible social change with some of the campaigns and people we get to work with – count on us to be the innovation change makers in Sacramento! Kate Moore, Chief Amazement …

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Ryan Logan

What’s Ahead for Video in 2018

I can’t help but think about what’s ahead for video production in 2018 As far as I’m concerned video is moving full speed ahead. In fact, with one more year of technological innovation and creativity behind the camera, the world is in for more captivating video content over the next year. From virtual reality to …

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Brent Stromberg

New Year’s Resolutions for 2018

It is time to make some obligatory resolutions for the upcoming new year…   Learn Something New Every Month The first thing I want to commit to for 2018 is learning new things. It’s really difficult to keep up with the world of web development. I once read in an article that 3 months in …

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Brent Stromberg

Avoid Having a “Not Secure” Warning on Your Website

Google announced last month that their Chrome browser will start displaying a “Not Secure” warning in the address bar on all websites that are not secured by a valid, up-to-date SSL certificate. Currently this warning displays on all web pages that have forms, such as login pages and shopping cart checkout pages. Starting with version …

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Mark Hébert

Finding Inspiration at AdobeMAX

“Find yourself by losing yourself in the service of others.” – Mahatma Gandi I was fortunate enough to attend the Adobe MAX creative conference this month in Las Vegas. This was most memorable quote from one of the many conference break out sessions was shared by Rule29’s, Justin Aherns. His firm believes that good creative …

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