Brennan Grout

5 Marketing Fundamentals to Promote New Nonprofits

You are a new nonprofit and you have a working website with a blog, however you don’t know how to market your new website. This is a very common problem amongst nonprofits and every other industry on the world wide web. Indeed, if you are looking for a quick answer to your marketing problem, just …

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Kristen Stauss

Green Printing in 5 Easy Steps

We are all trying to make more responsible and informed decisions with all of our purchases. Which includes being thoughtful about printed business products. Here are 5 things to consider when going green with your printed products… Think Paper. There are plenty of creative options in color, texture, and finishes. For example, Neenah Environment, and …

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Kate Moore

Instagram Tips for Nonprofits

This week’s blog is based on a fun discussion I had with Lizzie Carroll, a member of the Uptown Studios marketing team, on how nonprofit organizations can make the most of their Instagram channel. Use Interesting and Relevant Content “A social media manager’s job is to educate people on what a nonprofit organization does and to …

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Brennan Grout

How Mobile First Indexing Affects Your Website

If you received an email from the Google Search Console Team labeled “Mobile First Indexing Enabled”, you are not alone. Luckily, you don’t have to do anything, because your website is mobile responsive and someone may be viewing your site right now on their mobile phone. However, if you want to know more about what …

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Tina Reynolds

TEAL – Rocking a Self-Managed Business

You can’t just snap your fingers and have your entire organization switch from a hierarchical organization to a TEAL self-managed team – although I thought it would be easier than it has been. I thought “wow, no bosses and everyone does what they do best – what an awesome way to run a business.” Uptown Studios …

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Tina Reynolds

Our Bold Business Model has Power and Magic

Uptown Studios has moved our business model to a TEAL model and it is based on “self-management.” It is a bold shift from the standard work environment – where everyone has a boss – to no one having a boss. What does that mean and how is it different from a standard business model? Each person …

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Tina Reynolds

Seasonal Inspiration for the Year

This year has been a transformative one for Uptown Studios. We have added new services, new employees and have embraced a new business model, based on a self-motivated, self-managed team. There are no “bosses”, no time clocks, and that has equated into loads of creativity, support and ideas. Our new team members embrace this new …

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Lizzie Carroll

Human Centered Design for Social Change

Our tagline, “Designs for Social Change,” defines how we work as a studio. Not only do we make a point of working with non-profit organizations, donating our time, and resources, but we also make every single project we work on a “social change” project. To create social change in everything we do, we use our …

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Kate Moore

Donate Socks for Toes in Need

I really don’t like being cold; especially my feet. Cold feet are the worst. But I’m really fortunate in that worrying about being cold is not something I have to do. I am guessing that if you are reading this at your computer or on your mobile phone, cold feet are not one of your …

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Kate Moore

Use Video for Business Success

We have grown with the trends at Uptown Studios and added video production in 2007 as one of our in-house services to our clients. At that point our video production team was creating educational long-form videos, ad spots for local broadcast television or compelling videos for social media promotion. What we know: We know that …

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Tina Reynolds

Yes, Whatever You Want Princess Google!

Business owners are Google’s captive audience. In 2008, Uptown Studios started paying a LOT of attention to what Google was telling us to do. We worked on our organic content, we developed strong keywords to make sure we are talking about what our visitors are searching for and we upgraded all the websites we manage …

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Brent Stromberg

Faceoff: WordPress vs. SquareSpace

When developing a new website, two of the most popular choices for a CMS platform are SquareSpace and WordPress. So let’s take a look at them both to compare some of their main features. Initial Cost and Barrier for Entry SquareSpace has fewer upfront costs than WordPress, but in my opinion, that is about where …

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Uptown Studios

Resources That Help Nonprofits Win

The secret’s out! Google gives nonprofits $10,000 a month in free Ads! Just apply, set up a Google Ads account and have your ads in the top spot on Google search results. By driving increased traffic to your nonprofit’s website, the ads help spread awareness of your cause, bring attention to important issues and possibly …

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Lizzie Carroll

6 Tips to Build Your Blog Strategy

One of our awesome healthcare clients asked us to help them get into the world of blogging. We knew we wanted to create something that would be interesting, valuable and get some attention. After looking for a great topic that would get clicks and visits to their website, we settled on “How to Get more Fruits …

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Kate Moore

10 Steps to Create an Easy, Fun & Popular Website

Websites need to be well-designed and fun to interact with. Professional design will pay for itself by creating effective use of form and function. If you are doing it yourself, choose images and type that evoke emotion and reflect your organization’s brand and style. White space is important. It gives the viewer direction and plenty …

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Uptown Studios

Use a Landing Page to Catch Your White Whale

Marketing on Google Ads, Facebook, Twitter and constantly tweaking your website’s search engine optimization (SEO) is just the bait on the end of your fishing pole. When someone sees your ad and clicks, it’s time to reel them in with a landing page. One of the fastest ways to get someone to go from just …

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Uptown Studios

23-Point Website Checklist – Infographic

Part of our normal web maintenance is to review our client’s websites for the adherence to some basic design and functionality principles: Accessibility 1. Your website’s page load time is reasonable – you will  need to empty your cache and reload your site to see how long it takes to load 2. Adequate text-to-background …

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Uptown Studios

Create a Memorable Brand Identity

“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”  – Seth Godin In business, your brand is everything and a strong brand is rewarded with loyal customers who help promote your product or service. Write your mission …

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