Kiara Reed

A Marketing Strategy that Creates Change

A social marketing strategy has the power to change the world for the better. Sounds a bit cliche, I know! But really, y’all it’s tried and true. From public health initiatives to reducing our impact on the environment, social marketing strategies have become powerful tools used by agents of change, like the team at Uptown Studios …

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Tina Reynolds

A Note From Tina Reynolds Regarding The Coronavirus

Last week, Uptown Studios made the decision for our teams to work remotely due to the coronavirus. While the decision is a bit of a challenge, our team is highly motivated to stay on your projects and turn them around quickly and efficiently. We are all available to you through a Google Hangout or Zoom meeting …

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Tina Reynolds

5 Tips for Great Video Calls When You’re Working From Home

Google has rolled out free access to our advanced Hangouts Meet video conferencing capabilities to all G Suite customers globally until July 1, 2020 so businesses can work from home. Uptown Studios full crew is working remotely – we are rotating three people in the studio Monday through Friday so they will be there to answer the phones …

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Tina Reynolds

5 Big Reasons Video is Important to Marketing Your Business

Video has become a standard in all marketing. It has been steadily growing to become one of the main vehicles for sending out your messages and video should be one of your go-to tools for marketing fun, information and strategy. Video is versatile and relatively easy these days so read on as we explain some of the “why’s.” …

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Kristen Stauss

Getting Out of Your Comfort Zone With Human-Centered Design

Human-Centered Design (HCD) has changed the way I think. Four years ago, Uptown Studios took on training in HCD as a process to better develop campaigns for our client base. In creating empathy for the end-user, not always just the clients, we are better equipped to achieve all the goals set for a project. All of the Uptown Studios teams are …

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Kara Primm

10 Tips For Basic Photo Editing In Photoshop

As a part of projects, I am often tasked with editing photos. There are plenty of really silly and fun things you can do with Photoshop’s editing tools, but I thought a good old fashioned list of things that would actually improve the average photo might be helpful to share! Below is a list of my top ten tips for basic photo editing in Photoshop …

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Brennan Grout

Google Grants Management For Nonprofits

Google Grants management is a powerful tool created to help nonprofits fundraise, market, and manage digital advertising goals. If you are interested in applying for Google Grants, then this is the blog for you. Reason for this blog post: Inform nonprofits how to be eligible for Google Grants and to successfully manage their allocated $10,000 …

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Kyle Snowdon

Building an Accessible Digital Color Palette, Part 1

Start with Selecting your Greys from Dark to Light A good starting place to build an accessible digital color palette is to determine the shades of grey or neutrals for your palette. Select grey values that look different enough from one another to suggest primary, secondary, or tertiary status–and also pass accessibility guidelines.

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Kyle Snowdon

Building An Accessible Digital Color Palette, Part 2

The Color Factor Accessible digital color is a huge factor affecting how we interpret the world around us, and it’s especially true for websites and digital products here at Uptown Studios. As designers, color helps us make decisions and understand the meaning of the content. Ever since we were young, we have been trained to …

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Kara Primm

The Pros and Cons of an Open Workspace

At Uptown Studios, we try to turn a lot of the common workplace organizational norms on its head. We don’t have bosses or titles. We don’t have time clocks. And we operate in an open workspace. Our office is a converted warehouse with one small conference room and no other “rooms.” Our desks have wheels …

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Uptown Studios

7 Tips for Auditing Your Social Media

There is no magic formula when it comes to social media; in fact, in this new frontier of marketing much of it started out as trial and error. While it can be impossible to know for sure exactly what will be the next BIG post to get thousands of followers, likes, and shares—it is easier …

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Lizzie Carroll

Improving UX Using Information Architecture

This past June, I celebrated my one year anniversary of working full-time at Uptown Studios (woo!). I initially started my Uptown journey as an intern, then working part-time, and finally into full-time work. In tandem with this gradual increase in time spent at the office, I have also experienced a gradual increase and shift of …

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Tina Reynolds

Is Video for Marketing a Worthy Investment?

Is Video for Marketing a Worthy Investment for your business? I am a big fan of video on any marketing project – there are a few buts in there though: • It has to be short and sweet • You have to get your call to action in there early (like 35 seconds) and then …

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Tina Reynolds

Be a Change Agent for Good

As the leader of the best creative team in Sacramento, I work hard to create a community of giving, learning and growing – from the inside out. Our team is committed to building a world around us that is conscious and filled with positive intentions. We want to work with people who tear down silos. …

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