Kiara Reed

Protest Poster Project

In the wake of the brutal murder of George Floyd and the protests that followed after, Uptown Studios launched a protest poster project to support small businesses that had resorted to using plywood boards to help protect against damages from looters. The brainchild of Tina Reynolds and Jill Bruschera, the protest posters featured positive messages in support of …

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Kiara Reed

How to Support the Black Community: Kiara’s Perspective

Over the past few weeks, we have seen hundreds of protests against police violence across the globe in the wake of the brutal police murders of George Floyd and Breonna Taylor. As the country grapples with the inherent racism and bigotry that it has been built upon, celebrities, corporations …

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Lizzie Carroll

Three Things A Communications Strategy Is NOT

Unlike a Marketing Strategy or Marketing Plan, a Communications Strategy is an in-depth plan of an organization’s entire communication efforts. This means taking into consideration every way you communicate internally and externally with different offices. A communications strategy is …

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Lizzie Carroll

2020 Social Media Image Sizes

Known in our office as the “backyard barbeque” of social media because it is a place to connect with friends and family, images on Facebook are best received if they feature images of real people, aren’t always over-produced, and feel authentic. The “noisy bar” of social media, Twitter is fast-paced and actioned-packed with conversations flying from every which way. Images on Twitter need to convey …

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Lizzie Carroll

2020 Hashtag Holiday Calendar for Sacramento Marketers

Are you a marketer in Sacramento, CA? Behold, the biggest social media hashtag calendar featuring all of Sacramento’s biggest events you’ve always wanted. Do you have a Sacramento-specific event that you think we should add to the calendar? Thanks to all of these folks for their hard work on compiling all of these dates! We definitely would have had …

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Kara Primm

Finding Sacramento’s Brand: An Outsider’s Perspective

When I moved to Sacramento, California two years ago, I certainly knew what a brand was but I didn’t know what Sacramento’s brand was. Being the state capital, you really get a feel for the city and state. Here, the biggest influencers in the state come to live and work. The state leaders come to the capital seeking change and improvement in their own …

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Lizzie Carroll

Brand Management For Sacramento Freelancers

As a dedicated member of the Uptown Studios Marketing team, I am constantly preaching the importance of proper brand management to our clients. “You need a style guide,” is my go-to. Then, “You need a consistent brand voice!” And so on and so on. Marketing encapsulates so many different facets of the digital world; social media, websites, graphic design …

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Kiara Reed

A Marketing Strategy that Creates Change

A social marketing strategy has the power to change the world for the better. Sounds a bit cliche, I know! But really, y’all it’s tried and true. From public health initiatives to reducing our impact on the environment, social marketing strategies have become powerful tools used by agents of change, like the team at Uptown Studios …

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Tina Reynolds

A Note From Tina Reynolds Regarding The Coronavirus

Last week, Uptown Studios made the decision for our teams to work remotely due to the coronavirus. While the decision is a bit of a challenge, our team is highly motivated to stay on your projects and turn them around quickly and efficiently. We are all available to you through a Google Hangout or Zoom meeting …

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Tina Reynolds

5 Tips for Great Video Calls When You’re Working From Home

Google has rolled out free access to our advanced Hangouts Meet video conferencing capabilities to all G Suite customers globally until July 1, 2020 so businesses can work from home. Uptown Studios full crew is working remotely – we are rotating three people in the studio Monday through Friday so they will be there to answer the phones …

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