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Using Observations to Find Solutions

The teenager behind the counter smiled at me as I stood in the corner waiting for my food order. Is there anything I can do to assist you? Asked another teen as he walked by with a cloth to clean the tables. I'm good. Thanks.  I looked around.  The restaurant was packed -- not a ...

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Design Thinking – Making Connections Where Previously There Were None

Last week I found myself inside in a 10’X20’ windowless room. The walls were covered in post-it notes — each containing a thought, quote, or idea more intriguing than the next. We were looking for themes. Design Thinking – Making connections where previously there were none. We had just completed over 120 hours of ethnographic …

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5 Important Things On Your Website

We are always working with website owners to help them learn and understand some of the most important parts of their sites. We get similar questions pretty often and compiled a few important tips into this list.

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