2021 Philanthropic Goals
Last year, we donated nearly $90,0000 in services to nonprofits within our community. This year, we want to grow our impact. While we certainly will never turn down help to anyone changing the world, our 2021 goal is to focus on organizations doing great work to end environmental racism. Inspired by Kiara Reed …
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IDEO Human-Centered Design Learning and Experience
Having recently completed my certificate in “Foundations in Design Thinking” from the global design company, IDEO, I am reminded that the human experience is at the heart of good design. Not every client has a clear vision at the start of the creative process, but when they approach Uptown Studios …
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2021 Small Business Branding Check-in
Happy New Year! And what a start it’s been. With any new year, business owners are inevitably stuck doing a little bit of reflecting. While we could recommend that you, say, finally change that light bulb or fix that MailChimp problem, we have decided to instead direct your attention to something even more important! Your brand. For business owners of any …
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Giving Thanks
I celebrate Thanksgiving in the tradition of giving thanks for all the blessings that I have received through the year. The struggles of 2020 have been outrageous. I want to thank everyone that is out there doing their very best – every single day, to rise up and beat this thing. Thanks to all the friends and cohorts that reach out …
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Small Business Saturday Is Almost Here
I am a big fan of Small Business Saturday – it is one of the best days to support all the small businesses in your community – especially during COVID. There are some simple ways to reach out and shop without leaving your home. Big business gets their boost from Black Friday the day before and it is important that we help support all businesses …
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How to Run a Successful Giving Tuesday Campaign Using the 6 Week Communications Plan
If you’re a nonprofit, it is likely that you have already heard of Giving Tuesday. However, if you own a small business, work for a school, faith-based organization, or community health center, you might be surprised to learn that you can …
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How to Create Holiday-Focused Marketing Content for Any Business
With your holiday marketing campaign set and ready to go, it’s time to create holiday content. But what does that mean if you don’t exactly sell holiday products? What kind of content can you even create? We think it’s time for you to do some target audience exercises. If you’re a Sacramento …
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How to create a marketing campaign just in time for the holiday’s
If Starbucks can sell pumpkin spice lattes in August, we can talk about creating a holiday marketing campaign in September. After all, we do always encourage people to plan ahead! As we head into the not-so-usual 2020 holiday season, you should already be thinking about what your …
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LOGOS, AND FILES, AND COLORS, OH MY!
Have you ever been excited to place your brand-spanking-new logo on your letterhead, but when you open up the files you feel you’re staring at a foreign language? Well, you are. It’s a graphic design language. CMYK this, and RGB that. Well, don’t fret! We are here to clear up any confusion …
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