Keep It Moving, Sacramento: A Behind The Scenes Look At Our Video Production
Since the dawn of motion pictures, camera operators everywhere have tried to create ways to make the shot more interesting, more compelling, and more dynamic. A tripod is good, essential even, and believe us, you can live or die by the quality of tripod you use, but what we’re talking about …
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Congratulations to our recently promoted team members!
At Uptown Studios, we’re not only adding team members, but we’re also promoting them! Last month we mentioned that we’ve added some incredibly talented team members to the Uptown Studios crew this past year. This month, we’re thrilled to announce we’ve also had some recent promotions! Lizzie Carroll, Lead Copywriter promoted to Marketing Director …
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How to Energize Your Social Media Presence With Instagram Stories
With over 500 million daily users, Instagram is a powerhouse platform for creating community…if you know how to do it right. From Reels to Guides and good old fashion posts, there are countless opportunities for content creation and community building. When it comes to how small businesses use social media, we have found that they …
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What does Inbound Marketing vs. Outbound Marketing Really Mean?
You’ve probably heard you need to implement both outbound and inbound marketing strategies to make the most out of your marketing efforts. But what exactly is the difference between the two? In this blog post, you’ll get a high-level overview of what they each entail so you can decide how you want to implement them …
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How We Create Measurable Behavior Change in our Public Health Awareness Campaigns
Lasting change happens over time. The same is true for social change and behavior change campaigns—they necessitate clear and consistent efforts over time.
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Meet the Newest Members of Our Team
Uptown Studios is easy, fun, and popular, and our team is, too! We’ve added some incredibly talented members to the Uptown Studios crew this past year. Usually, while in the office, there is a chance to meet everyone. Since we aren’t in person, we wanted to take a moment to introduce you to: Bex Rielly, …
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Happy PRIDE Month – A Note from Tina Reynolds
Happy Pride Month Every June I celebrate the whole month. Being an openly gay woman in California is one of the lucks of my life. I was active in the LGBTQI equality movement, fought for the HIV/AIDS movement to be recognized by our government while so many young men died, marched in pride events, protested …
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How We Used Message Testing To Bolster College Grant Enrollment Rates
CSAC was ready to use its refreshed brand systems to tackle a lightning-fast campaign push to increase the number of California students who complete their Free Application for Federal Student Aid (FAFSA) and the California Dream Act …
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Filming High-Quality Videos During COVID-19
When COVID-19 hit, all video production halted. The scramble to produce anything from a 60-second primetime TV commercial spot to a sizzle reel left most video production studios arriving at the same conclusion: Zoom …
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