The Design Process
Create Eye-Catching Designs in 5 Simple Steps! What is the Design Process? The design process is a tool the Uptown Studios design team utilizes to break down larger projects into smaller, easier to manage tasks. Breaking larger projects into smaller tasks makes it easier for our team to stay on track to ensure we are …
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Sustainability in Marketing
How to Elevate Your Brand to be More Sustainable What Does It Mean To Be Sustainable? Technically speaking, sustainability is the ability to be maintained at a certain level or rate. In simpler terms, sustainability consists of meeting the needs of current generations without compromising the needs of future generations, while creating a balance between …
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The Power of Repurposing Content
The best way to save you time and money with marketing. Marketing has expanded from primarily using traditional marketing strategies such as outdoor, print, and direct marketing, to include digital marketing strategies such as social media and email marketing. Because there are a vast amount of options for marketing your brand or products, it can …
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Women’s History Month
Empowered women, empower women. What is Women’s History Month? March is women’s history month, a time to celebrate the countless women who have fought tirelessly and courageously for equality, justice, and opportunity in our Nation. It’s a time to reaffirm our commitment to advancing rights and opportunities for women and girls in the United States …
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What the hell is up with Social Media?
The world of social media and what to expect for 2023. We all know social media is perpetually changing, which can make it hard to keep up with the trends. There are constantly new platforms being introduced, new trends being created and frequent changes to the algorithms. At Uptown Studios, we put the “social” part …
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Uptown Studios 30th Anniversary
I started Uptown Studios in 1992 after I closed my business that was so appropriately named “Graphic Design” (I started that business in 1976 and the term commercial design was changing to Graphic Design and, well, I thought I was so clever – but in hindsight it was like naming a restaurant “Food”). Uptown Studios …
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The Importance of Community Giving
Community giving is all about bringing people together and working towards a common goal. Rather than donating funds, your organization can develop fundraising events to raise awareness of a local cause, encourage community unity as well as raising money for the cause. Community giving is beneficial for your company for many different reasons. For example, …
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Strategic Surveys
A business survey is an effective tool that is used to collect important data about your business. It consists of a set of thoughtful questions that will help you gather relevant information about your industry, customer preferences, your organization’s competition and other relevant business functions. Why Use Surveys? Surveys offer an efficient way to collect ...Blog Post
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Visionary Videos
In recent years, video has become an increasingly popular form of marketing, especially on social media. The biggest benefit of video marketing is that you are able to convey large amounts of information in a short amount of time. This is extremely important for younger generations with shorter attention spans when it comes to social ...Blog Post
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