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The Pros and Cons of an Open Workspace

At Uptown Studios, we try to turn a lot of the common workplace organizational norms on its head. We don’t have bosses or titles. We don’t have time clocks. And we operate in an open workspace. Our office is a converted warehouse with one small conference room and no other “rooms.” Our desks have wheels …

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7 Tips for Auditing Your Social Media

There is no magic formula when it comes to social media; in fact, in this new frontier of marketing much of it started out as trial and error. While it can be impossible to know for sure exactly what will be the next BIG post to get thousands of followers, likes, and shares—it is easier …

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Improving UX Using Information Architecture

This past June, I celebrated my one year anniversary of working full-time at Uptown Studios (woo!). I initially started my Uptown journey as an intern, then working part-time, and finally into full-time work. In tandem with this gradual increase in time spent at the office, I have also experienced a gradual increase and shift of …

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Is Video for Marketing a Worthy Investment?

Is Video for Marketing a Worthy Investment for your business? I am a big fan of video on any marketing project – there are a few buts in there though: • It has to be short and sweet • You have to get your call to action in there early (like 35 seconds) and then …

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Be a Change Agent for Good

As the leader of the best creative team in Sacramento, I work hard to create a community of giving, learning and growing – from the inside out. Our team is committed to building a world around us that is conscious and filled with positive intentions. We want to work with people who tear down silos. …

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Best E-blast Practices for Nonprofits

One of the best, but sometimes most labor-intensive, marketing tools a nonprofit can utilize to marketing their cause is an e-blast campaign. E-blasts can support your overall marketing goals by engaging audiences on a consistent basis and keeping them informed. When creating your e-blast, there are a few tips and tricks to keep in mind. …

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8 Ways to Improve Your Listening Skills

Listening is something I practice, and most of us need to practice listening, like an internal workout. I get better if I am listening with intention – leaning in and really focusing on what the person is saying. Not thinking of what I will say or how I will respond, which is what most of us want to …

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Designs for Social Change in the Public Sector

When creating graphic designs for municipalities and government agencies, reaching the most people with social change campaigns relies on the ability of people to see themselves in the materials. Most people are invested in any combination of social causes. If your design addresses that cause and looks like them, they are more likely to spend …

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Google Ad Grants Changes Help Nonprofits

In early 2018 nonprofits found their Google Ad Grants management strategy needed to dramatically change in order to stay compliant with Google. This change happened when Google updated their Google Ad Grants Management Policy and started pausing accounts that didn’t comply. These policy changes were created by Google as an effort to improve the quality …

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