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Be a Change Agent for Good

As the leader of the best creative team in Sacramento, I work hard to create a community of giving, learning and growing – from the inside out. Our team is committed to building a world around us that is conscious and filled with positive intentions. We want to work with people who tear down silos. …

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Best E-blast Practices for Nonprofits

One of the best, but sometimes most labor-intensive, marketing tools a nonprofit can utilize to marketing their cause is an e-blast campaign. E-blasts can support your overall marketing goals by engaging audiences on a consistent basis and keeping them informed. When creating your e-blast, there are a few tips and tricks to keep in mind. …

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8 Ways to Improve Your Listening Skills

Listening is something I practice, and most of us need to practice listening, like an internal workout. I get better if I am listening with intention – leaning in and really focusing on what the person is saying. Not thinking of what I will say or how I will respond, which is what most of us want to …

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Designs for Social Change in the Public Sector

When creating graphic designs for municipalities and government agencies, reaching the most people with social change campaigns relies on the ability of people to see themselves in the materials. Most people are invested in any combination of social causes. If your design addresses that cause and looks like them, they are more likely to spend …

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Google Ad Grants Changes Help Nonprofits

In early 2018 nonprofits found their Google Ad Grants management strategy needed to dramatically change in order to stay compliant with Google. This change happened when Google updated their Google Ad Grants Management Policy and started pausing accounts that didn’t comply. These policy changes were created by Google as an effort to improve the quality …

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Video Production Lighting 2019 and Beyond

As I sit here contemplating my takeaways from the 2019 National Association of Broadcaster’s show in Las Vegas, a few things bubble to the surface, but one stands out the most for me; video production lighting. I’m the Director of Photography at Uptown Studios and am responsible for the camera and lighting crews on our …

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Growing a Business with Integrity and Fairness

Growing a business with integrity and fairness is something you have to plan for from the beginning, whether you own a start-up or a decades-old business like ours.  It’s good to establish a company mission and vision that includes the community you serve. Your mission is a key to creating a brand that endures and …

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5 Marketing Fundamentals to Promote New Nonprofits

You are a new nonprofit and you have a working website with a blog, however you don’t know how to market your new website. This is a very common problem amongst nonprofits and every other industry on the world wide web. Indeed, if you are looking for a quick answer to your marketing problem, just …

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Green Printing in 5 Easy Steps

We are all trying to make more responsible and informed decisions with all of our purchases. Which includes being thoughtful about printed business products. Here are 5 things to consider when going green with your printed products… Think Paper. There are plenty of creative options in color, texture, and finishes. For example, Neenah Environment, and …

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