The Importance of Community Giving

Community giving is all about bringing people together and working towards a common goal. Rather than donating funds, your organization can develop fundraising events to raise awareness of a local cause, encourage community unity as well as raising money for the cause.  Community giving is beneficial for your company for many different reasons. For example, …

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Strategic Surveys

A business survey is an effective tool that is used to collect important data about your business. It consists of a set of thoughtful questions that will help you gather relevant information about your industry, customer preferences, your organization’s competition and other relevant business functions. Why Use Surveys? Surveys offer an efficient way to collect ...

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Visionary Videos

In recent years, video has become an increasingly popular form of marketing, especially on social media. The biggest benefit of video marketing is that you are able to convey large amounts of information in a short amount of time. This is extremely important for younger generations with shorter attention spans when it comes to social ...

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Happy Pride Month

Happy Pride Month Everyone This is the month where everyone can be “a little bit gay!” and join the celebration of diversity, inclusion and equity for the LGBTQIA community. I came out in 1992 - it was amazing - I kissed a girl and I liked it! Then they wrote a song about me... Coming ...

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The Campaign of Campaigns

How to execute a successful campaign A Marketing Campaign is important for businesses to properly advertise their brand, or their offerings. They are an effective way for companies to increase their brand awareness and reach new customers. A marketing campaign can be used to promote a new product or service, to increase sales, or to …

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Mental Health Awareness Month

At Uptown Studios, our first priority is social change. We want to inspire people from the Sacramento area to be the good they want to see in the world. For May, we continue this endeavor by highlighting a topic that has been the center of attention over the last few years: Mental Health.    Since 1949, …

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Does Your Site Need Some TLC?

What is Website Design and Development Website design and development is the process of creating a website from start to finish. Website design is about the way things will look, both as individual pieces and as a cohesive and comprehensive unit. During the design phase of a website details like the User Experience, or UX, …

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Why is Marketing Important

  10 reasons why you should prioritize marketing for your business The first ideas of Marketing were implemented during the Industrial Revolution. This was a time of rapid social change that was driven by scientific and technological innovations. Since then, it has developed into a competitive factor in which businesses take risks to promote their …

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Uptown Studios Guide to Good Branding and Design

It’s time to elevate your branding and design Branding and Design is like a first impression; the more someone likes your branding and design, the more likely they are to work with your brand. Branding and design is all about how a brand chooses to visually represent themselves to the public. Having a clearly defined …

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