A Marketing Strategy that Creates Change

A social marketing strategy has the power to change the world for the better. Sounds a bit cliche, I know! But really, y’all it’s tried and true. From public health initiatives to reducing our impact on the environment, social marketing strategies have become powerful tools used by agents of change, like the team at Uptown Studios …

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A Note From Tina Reynolds Regarding The Coronavirus

Last week, Uptown Studios made the decision for our teams to work remotely due to the coronavirus. While the decision is a bit of a challenge, our team is highly motivated to stay on your projects and turn them around quickly and efficiently. We are all available to you through a Google Hangout or Zoom meeting …

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5 Tips for Great Video Calls When You’re Working From Home

Google has rolled out free access to our advanced Hangouts Meet video conferencing capabilities to all G Suite customers globally until July 1, 2020 so businesses can work from home. Uptown Studios full crew is working remotely – we are rotating three people in the studio Monday through Friday so they will be there to answer the phones …

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5 Big Reasons Video is Important to Marketing Your Business

Video has become a standard in all marketing. It has been steadily growing to become one of the main vehicles for sending out your messages and video should be one of your go-to tools for marketing fun, information and strategy. Video is versatile and relatively easy these days so read on as we explain some of the “why’s.” …

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Getting Out of Your Comfort Zone With Human-Centered Design

Human-Centered Design (HCD) has changed the way I think. Four years ago, Uptown Studios took on training in HCD as a process to better develop campaigns for our client base. In creating empathy for the end-user, not always just the clients, we are better equipped to achieve all the goals set for a project. All of the Uptown Studios teams are …

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10 Tips For Basic Photo Editing In Photoshop

As a part of projects, I am often tasked with editing photos. There are plenty of really silly and fun things you can do with Photoshop’s editing tools, but I thought a good old fashioned list of things that would actually improve the average photo might be helpful to share! Below is a list of my top ten tips for basic photo editing in Photoshop …

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How A Design Thinking Focus Group Will Fix Your Target-Market Woes

Not sure if design thinking focus groups are right for you? If you’re putting your heart and soul into your business, but your marketing is falling flat, you may need to reconsider. No one is hearing you. What makes you different from dozens of other businesses? Have you asked your audience? Maybe it’s time you …

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