5 Tips for Great Video Calls When You’re Working From Home

Google has rolled out free access to our advanced Hangouts Meet video conferencing capabilities to all G Suite customers globally until July 1, 2020 so businesses can work from home. Uptown Studios full crew is working remotely – we are rotating three people in the studio Monday through Friday so they will be there to answer the phones …

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5 Big Reasons Video is Important to Marketing Your Business

Video has become a standard in all marketing. It has been steadily growing to become one of the main vehicles for sending out your messages and video should be one of your go-to tools for marketing fun, information and strategy. Video is versatile and relatively easy these days so read on as we explain some of the “why’s.” …

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Getting Out of Your Comfort Zone With Human-Centered Design

Human-Centered Design (HCD) has changed the way I think. Four years ago, Uptown Studios took on training in HCD as a process to better develop campaigns for our client base. In creating empathy for the end-user, not always just the clients, we are better equipped to achieve all the goals set for a project. All of the Uptown Studios teams are …

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10 Tips For Basic Photo Editing In Photoshop

As a part of projects, I am often tasked with editing photos. There are plenty of really silly and fun things you can do with Photoshop’s editing tools, but I thought a good old fashioned list of things that would actually improve the average photo might be helpful to share! Below is a list of my top ten tips for basic photo editing in Photoshop …

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How A Design Thinking Focus Group Will Fix Your Target-Market Woes

Not sure if design thinking focus groups are right for you? If you’re putting your heart and soul into your business, but your marketing is falling flat, you may need to reconsider. No one is hearing you. What makes you different from dozens of other businesses? Have you asked your audience? Maybe it’s time you …

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Google Grants Management For Nonprofits

Google Grants management is a powerful tool created to help nonprofits fundraise, market, and manage digital advertising goals. If you are interested in applying for Google Grants, then this is the blog for you. Reason for this blog post: Inform nonprofits how to be eligible for Google Grants and to successfully manage …

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Building an Accessible Digital Color Palette, Part 1

Start with Selecting your Greys from Dark to Light A good starting place to build an accessible digital color palette is to determine the shades of grey or neutrals for your palette. Select grey values that look different enough from one another to suggest primary, secondary, or tertiary status–and also pass accessibility guidelines.

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Building An Accessible Digital Color Palette, Part 2

The Color Factor Accessible digital color is a huge factor affecting how we interpret the world around us, and it’s especially true for websites and digital products here at Uptown Studios. As designers, color helps us make decisions and understand the meaning of the content. Ever since we were young, we have been trained to …

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