Tina Reynolds

Making Marketing Plans for 2017

When is it time to take a look at your marketing and shake it up a little? And how do you plan for changes? At Uptown Studios we do a serious inventory of our marketing effectiveness and new possibilities in the last quarter of each year. We will look at our website stats for the …

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Zuza Hicks

5 Things to Include in a Style Guide

A style guide is a set of standards for written and visual communication that establishes a style for a brand. It’s a key document which helps your company create consistent communication with your target audience. Creating a good style guide takes time, but it’s time well invested if you’re looking for a long-term strategy. Here are a …

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Kate Moore

How to Successfully Rebrand Your Business

Rebranding is the process of changing the look of your business to reflect current changes in design, message or audience. The evolution of every successful business demands a thorough review at the company’s brand from time to time. Here are some of the critical steps to rebranding your business. Why Rebrand? Business Growth or Expansion …

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Uptown Studios

Moving To Our New Studio Space

One short week left after 113 weeks of planning… so close to our NEW studio space! I have had my patience tried so many times in my lifetime, but converting this warehouse into our new studio space has been a real life experience… I purchased the building in June of 2014 and now in August …

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Brent Stromberg

Atom: The Best Text Editor Ever!

A good text editor is a web developers best friend. I have used a few over the years and have had varying experiences with each one I have used. In the past I have tried out TextWrangler for Mac, Notepad++ for PC, and, one of the most popular, Sublime Text 2. Then, one day while …

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Zuza Hicks

What Makes Good Design? – (Infographic)

What makes good design? Evaluating design has never been easy. To help with this, we have created a small infographic that will guide through this process and highlight important aspects that should be taken into consideration when judging a design. Enjoy!

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Tania Torres

A Love Letter From My City

If your city could talk, what do you think it would say? Here is what I imagine Sacramento would tell us. To my beloved Sacramentans, Do you know what gets me up in the morning? You. You are what makes every day brighter. Sure, we’ve had our rainy days and some somber moments, but you’ve …

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Tina Reynolds

5 Things to Do When You are Crazy Busy

1. Smile When you are crazy busy it is the easiest time to snap at the people around you. STOP, think of what you sound like. Someone can ask if they can help when I am crazy busy and I feel like snapping at them – NO just leave me alone. But Don’t – Smile …

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Mia Lopez

Promote Your Business Using Social Media Ads

Social media has unlocked a new era of marketing for businesses big and small. It’s now more affordable than ever to reach new customers. With an advertising budget of a measly $100 per month, you can reach thousands of potential new customers. Before signing in to create your next social media ad campaign for your …

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Tania Torres

Are Difficult Websites In?

The Washington Post recently published an article about a new trend of websites that can only be described as “difficult.” Now, I see you Kanye West and Apple Developer Conference, but I still believe that design and function take precedence. Clients often describe their new website visions as “innovative, new, distinct” and I agree with …

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Luke Pedersen

Why are My Google Ads Not Showing?

Google AdWords gives you tons of great ways to market your business on the internet. All you have to do is create a campaign, add some keywords and create some punchy ads that will grab your customer’s attention. Sounds simple right? Well, sometimes there can be some hiccups along the way. You’ve gone through the …

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Zuza Hicks

Website User Experience Lessons from the Smashing Magazine Conference

Last week we got a chance to go to two workshops hosted by Smashing Magazine. I went to a workshop hosted by Dan Mall, a superfriendly creative director and advisor from Philadelphia, who talked about responsive design workflow and Mark was lucky enough to meet Vitaly Friedman, the editor-in-chief of Smashing Magazine and chat about front-end patterns over …

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Sharlett O'Connor

The “Force” of Inspiration

Inspiration: a force or influence that inspires someone.  Personally, I have rarely been inspired by a “force”, but the “I” in inspire is relevant. One can be inspired by money, though this is rarely the true case, inspired by love, by family or even by their own will to be successful. People have often been …

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Kate Moore

6 Tips to an Effective Promotional Video

A compelling promotional video can move your audience to take action. Here are six things to consider before beginning your production. 1. Target Audience Who is your target audience and what do you want them to do. This is always a great place to start when you begin brainstorming with your team. 2. What’s The Message? Clarity of message …

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Mia Lopez

How to Make LinkedIn Work for You

Whether you’re using LinkedIn as a way to find a new job, connect with decision makers to make a sale, or build your business’ presence, LinkedIn is a powerful tool that, when used correctly, can produce some excellent results. Below are a few easy steps you can take to make your LinkedIn profile POP and …

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Uptown Studios

Advertising in America: The 5 Screens of Marketing

A Short History of Advertising in America This story is as American as apple pie, Betsy Ross and baseball. Way before “Mad Men,” was a thing, there was humble Benjamin Franklin. Known for publishing essays and books about physics, politics and electricity – The “First American,” was also a key figure in advertising. After spending …

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