Congratulations to our recently promoted team members!
At Uptown Studios, we’re not only adding team members, but we’re also promoting them! Last month we mentioned that we’ve added some incredibly talented team members to the Uptown Studios crew this past year. This month, we’re thrilled to announce we’ve also had some recent promotions! Lizzie Carroll, Lead Copywriter promoted to Marketing Director …
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How to Energize Your Social Media Presence With Instagram Stories
With over 500 million daily users, Instagram is a powerhouse platform for creating community…if you know how to do it right. From Reels to Guides and good old fashion posts, there are countless opportunities for content creation and community building. When it comes to how small businesses use social media, we have found that they …
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What does Inbound Marketing vs. Outbound Marketing Really Mean?
You’ve probably heard you need to implement both outbound and inbound marketing strategies to make the most out of your marketing efforts. But what exactly is the difference between the two? In this blog post, you’ll get a high-level overview of what they each entail so you can decide how you want to implement them …
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How We Create Measurable Behavior Change in our Public Health Awareness Campaigns
Lasting change happens over time. The same is true for social change and behavior change campaigns—they necessitate clear and consistent efforts over time.
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Meet the Newest Members of Our Team
Uptown Studios is easy, fun, and popular, and our team is, too! We’ve added some incredibly talented members to the Uptown Studios crew this past year. Usually, while in the office, there is a chance to meet everyone. Since we aren’t in person, we wanted to take a moment to introduce you to: Bex Rielly, …
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Happy PRIDE Month – A Note from Tina Reynolds
Happy Pride Month Every June I celebrate the whole month. Being an openly gay woman in California is one of the lucks of my life. I was active in the LGBTQI equality movement, fought for the HIV/AIDS movement to be recognized by our government while so many young men died, marched in pride events, protested …
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How We Used Message Testing To Bolster College Grant Enrollment Rates
CSAC was ready to use its refreshed brand systems to tackle a lightning-fast campaign push to increase the number of California students who complete their Free Application for Federal Student Aid (FAFSA) and the California Dream Act …
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Filming High-Quality Videos During COVID-19
When COVID-19 hit, all video production halted. The scramble to produce anything from a 60-second primetime TV commercial spot to a sizzle reel left most video production studios arriving at the same conclusion: Zoom …
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9 Tips for Creating A Beautiful, Easy-to-Use Website
A professional design will pay for itself by creating effective use of form and function. If you are doing it yourself, there are some key aspects you need to prioritize to end up with a beautiful, easy-to-use website. The average visitor …
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Today Marks One Year: A Note from Tina Reynolds
March 11, 2020, marks the last day we physically worked together in the office and started new ways of operating our business. On March 11, 2020, I announced to our (then) 16-person Uptown Studios crew that tomorrow, we would …
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2021 Philanthropic Goals
Last year, we donated nearly $90,000 in services to nonprofits within our community. This year, we want to grow our impact. While we certainly will never turn down help to anyone changing the world, our 2021 goal is to focus on organizations doing great work to end environmental racism.
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IDEO Human-Centered Design Learning and Experience
Having recently completed my certificate in “Foundations in Design Thinking” from the global design company, IDEO, I am reminded that the human experience is at the heart of good design. Not every client has a clear vision at the start of the creative process, but when they approach Uptown Studios …
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2021 Small Business Branding Check-in
Happy New Year! And what a start it’s been. With any new year, business owners are inevitably stuck doing a little bit of reflecting. While we could recommend that you, say, finally change that light bulb or fix that MailChimp problem, we have decided to instead direct your attention to something even more important! Your brand. For business owners of any …
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A note from Tina Reynolds
It feels a bit more like an extended 2020 to me. I realize it is a brand new year, but the way this year got started was not like a rocket but more like a rock. So much trouble, trials, and tribulation around us. I like to promote the positive in all things and stay optimistic through and through, but I gotta tell you: this is testing me …
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Giving Thanks
I celebrate Thanksgiving in the tradition of giving thanks for all the blessings that I have received through the year. The struggles of 2020 have been outrageous. I want to thank everyone that is out there doing their very best – every single day, to rise up and beat this thing. Thanks to all the friends and cohorts that reach out …
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Small Business Saturday Is Almost Here
I am a big fan of Small Business Saturday – it is one of the best days to support all the small businesses in your community – especially during COVID. There are some simple ways to reach out and shop without leaving your home. Big business gets their boost from Black Friday the day before and it is important that we help support all businesses …
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How to Run a Successful Giving Tuesday Campaign Using the 6 Week Communications Plan
If you’re a nonprofit, it is likely that you have already heard of Giving Tuesday. However, if you own a small business, work for a school, faith-based organization, or community health center, you might be surprised to learn that you can …
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How to Create Holiday-Focused Marketing Content for Any Business
With your holiday marketing campaign set and ready to go, it’s time to create holiday content. But what does that mean if you don’t exactly sell holiday products? What kind of content can you even create? We think it’s time for you to do some target audience exercises. If you’re a Sacramento …
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