3 Takeaways from Smashing Conference 2023
An Uptown Studios View on the Web Conference of the Year by Jaime Fernandez What is Smashing Conference? Every year web developers and other tech professionals gather at the Fort Mason Center on Fisherman’s Wharf in San Francisco, CA. It’s a beautiful setting that looks bigger from the outside but when you finally enter the …
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The Design Process
Create Eye-Catching Designs in 5 Simple Steps! What is the Design Process? The design process is a tool the Uptown Studios design team utilizes to break down larger projects into smaller, easier to manage tasks. Breaking larger projects into smaller tasks makes it easier for our team to stay on track to ensure we are …
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Sustainability in Marketing
How to Elevate Your Brand to be More Sustainable What Does It Mean To Be Sustainable? Technically speaking, sustainability is the ability to be maintained at a certain level or rate. In simpler terms, sustainability consists of meeting the needs of current generations without compromising the needs of future generations, while creating a balance between …
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The Power of Repurposing Content
The best way to save you time and money with marketing. Marketing has expanded from primarily using traditional marketing strategies such as outdoor, print, and direct marketing, to include digital marketing strategies such as social media and email marketing. Because there are a vast amount of options for marketing your brand or products, it can …
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Women’s History Month
Empowered women, empower women. What is Women’s History Month? March is women’s history month, a time to celebrate the countless women who have fought tirelessly and courageously for equality, justice, and opportunity in our Nation. It’s a time to reaffirm our commitment to advancing rights and opportunities for women and girls in the United States …
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What the hell is up with Social Media?
The world of social media and what to expect for 2023. We all know social media is perpetually changing, which can make it hard to keep up with the trends. There are constantly new platforms being introduced, new trends being created and frequent changes to the algorithms. At Uptown Studios, we put the “social” part …
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Uptown Studios 30th Anniversary
I started Uptown Studios in 1992 after I closed my business that was so appropriately named “Graphic Design” (I started that business in 1976 and the term commercial design was changing to Graphic Design and, well, I thought I was so clever – but in hindsight it was like naming a restaurant “Food”). Uptown Studios …
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The Importance of Community Giving
Community giving is all about bringing people together and working towards a common goal. Rather than donating funds, your organization can develop fundraising events to raise awareness of a local cause, encourage community unity as well as raising money for the cause. Community giving is beneficial for your company for many different reasons. For example, …
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Happy Pride Month
Happy Pride Month Everyone This is the month where everyone can be “a little bit gay!” and join the celebration of diversity, inclusion and equity for the LGBTQIA community. I came out in 1992 - it was amazing - I kissed a girl and I liked it! Then they wrote a song about me... Coming ...
The Campaign of Campaigns
How to execute a successful campaign A Marketing Campaign is important for businesses to properly advertise their brand, or their offerings. They are an effective way for companies to increase their brand awareness and reach new customers. A marketing campaign can be used to promote a new product or service, to increase sales, or to …
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Mental Health Awareness Month
At Uptown Studios, our first priority is social change. We want to inspire people from the Sacramento area to be the good they want to see in the world. For May, we continue this endeavor by highlighting a topic that has been the center of attention over the last few years: Mental Health.   Since 1949, …
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Does Your Site Need Some TLC?
What is Website Design and Development Website design and development is the process of creating a website from start to finish. Website design is about the way things will look, both as individual pieces and as a cohesive and comprehensive unit. During the design phase of a website details like the User Experience, or UX, …
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Why is Marketing Important
10 reasons why you should prioritize marketing for your business The first ideas of Marketing were implemented during the Industrial Revolution. This was a time of rapid social change that was driven by scientific and technological innovations. Since then, it has developed into a competitive factor in which businesses take risks to promote their …
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Uptown Studios Guide to Good Branding and Design
It’s time to elevate your branding and design Branding and Design is like a first impression; the more someone likes your branding and design, the more likely they are to work with your brand. Branding and design is all about how a brand chooses to visually represent themselves to the public. Having a clearly defined …
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Get Social on Social Media
Here at Uptown Studios, if you can think of it, we can create it! We pride ourselves in being a well rounded, full service marketing firm. This month, we want to highlight the social media marketing services that we offer.
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Great Big Day of Giving Deal
Uptown Studios is discounting our video package by 50% to our non-profit friends to take part in Uptown Studios’s Big Day of Giving promotion. We have put together a special video and social media package to promote your non-profit, this Big Day of Giving! Scheduling is only available for the first 15 applications at this promotional rate …
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