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Peach Tree Health: A Branding Case Study

Peach Tree Health has served Northern California communities for 25 years. It started as a county clinic. Over the years, it became an independent 501(c)(3) corporation and a federally qualified health center (FQHC). Today, Peach Tree serves more than 25,000 patients in Yuba, Sutter, and Sacramento counties.

Uptown Studios was asked to re-envision the Peach Tree brand in 2013. At that time we also recommended and implemented the use of a new url PickPeach.org. We assisted their brand expansion into specialty services such as Dental, Immediate Care, and Vision Services.

Peach Tree Health logo before we redesigned it
The Peach Tree Health logo before Uptown Studios redesigned it
Peach Tree Health logo after we redesigned it
The Peach Tree Health logo after Uptown Studios redesigned it

For their most recent clinic opening, we have designed and implemented the interior and exterior way finding plan which included banners, monument signs, and illuminated building signs. We also created direct mail advertising to boost clinic walk-ins, and assisted in the coordination of the Grand Opening events.

The Peach Tree logo redesigned
The Peach Tree Health logo after Uptown Studios redesigned it