Strategy & Implementation
Taking all that information into consideration, we created two cinematic, yet real, representations of SCCY youth members. The shoot took two days in four locations. We brought all of our video toys to the table on this project including dolly, Steadicam, gimbal, Sony FS7, and Sony A7sii and we set up dramatic lighting. We shot everything in S-log 3 Cine and did the color grading and post-production in Premiere Pro.
Conclusion
It was inspiring to work with youth who really believed in the Future Forward message. The video campaign was supplemented with print and marketing collateral including billboards.
