Recently we had the opportunity to create two new PSA’s for the Future Forward campaign. After extensive research and focus grouping with dozens of teens in the greater Sacramento Area, the feedback was unanimous, what the teens wanted was something they could connect and relate to.
Taking all that information into consideration, we created two very cinematic, real representations of two very different youths and made them relatable. The shoot took two days in four locations and the result was beautiful.
We brought all our video toys to the table on this project, dolly, steadicam, gimbal, Sony FS7 and Sony A7sii and we shot everything in S-log 3 Cine and did the color grading and post production in Premier Pro. I’m especially proud of the lighting.
We wanted a very natural, yet cinematic feel for the school shots and switched it up with some dramatic lighting to grab the viewers attention. It was great to work with such solid youth who believe in the message.