Objective
SacOES sought to:
Strategy & Approach
Uptown Studios developed a year-long campaign utilizing both digital and traditional marketing strategies to reach a broad audience within Sacramento County. The campaign focused on those most affected by power outages, such as individuals relying on medical devices requiring electricity.
We initiated the campaign with human-centered design research to gauge residents’ awareness of PSPS. The findings shaped the campaign’s branding, messaging, and tactics, ensuring they were effective and relevant.
Key messages centered around preparedness and community support, encapsulated in two animated videos with the themes:
Implementation
The campaign included a variety of deliverables to maximize reach and impact:
Conclusion
The SacEMPOWERed campaign, led by Uptown Studios in partnership with SacOES, successfully increased awareness about PSPS across Sacramento County. The strategic mix of digital and traditional marketing, backed by human-centered design research, ensured the campaign reached diverse demographics and was particularly effective for those most vulnerable to power outages. As a result, residents are now better equipped with the knowledge and tools to handle severe weather events, reinforcing the importance and impact of well-executed public service initiatives.
