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Human Centered Design

The Uptown Studios Marketing and Design teams utilize Human-Centered Design methodology to achieve marketing campaigns, branding, and web design tailored to your unique target audience. Using Community-Based Social Marketing practices in combination with Human-Centered Design, Uptown Studios has established ourselves as one of the few marketing agencies in the Sacramento region that focuses on creating marketing to support social change initiatives.

What Is Design Thinking?

Design Thinking, or Human-Centered Design, is a three-step process that allows our team to develop empathy and a deep understanding of an audience’s pain points and must-haves.

Inspiration – Learning from the people we are designing for.

Ideation – Synthesizing all that we have learned and drawing conclusions.

Implementation – Using those conclusions, we create something epic specifically for our audience!

Human-Centered Design Focus Groups

Human-Centered Design focus groups have helped Sacramento (and people around the world!) create actual behavior change. Human-Centered Design helps address the world’s big problems; distilling them down to actionable, doable, solutions. Focus groups allow us to uncover what a target audience really thinks, and develop campaigns that resonate with them.

Campaigns We’ve Developed Using Human-Centered Design:

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California Department of Public Health: Let’s Get Healthy California WebsiteA Human-Centered Design Case Study

We started the Let’s Get Healthy California project with Human-Centered Design focus groups, one-to-one interviews and steering committee interviews. Get up! and start thinking – the process of Human Centered design is to get the people that know the system into the room and start talking about what is needed, but in a different way. Human-Centered design pushes people to dig deep to come up with ideas and possibilities.

an image of retail logos on post it notes

After we have gathered the thoughts, feelings and ideas of everyone involved, the team engaged in a synthesis process to distill information, find common themes that arise and formulate insights which become the basis for solutioning and finally recommendations.

From these recommendations, the Let’s Get Healthy California website was designed and implemented. Let’s Get Healthy California is a 10 year plan for improving the health and healthcare of Californians and advancing health equity. This is a comprehensive website complete with 50-75 interactive data visualizations, an in-depth engagement portal and a report card of California’s progress towards this momentous goal.

screen shot of LGHC website