Human Centered Design

At Uptown Studios, we solve problems with creative solutions. The use and application of Human-Centered Design as an approach to our design solutions and has become a way of life for us.

The Human-Centered Design process, also known as design thinking, begins with identifying and understanding your key audiences. By defining these audiences and their perspective, we then create an emotional bond with them to better understand how they feel about YOU. This is crucial to discovering and creating solutions that will fit their needs. That’s what Human-Centered Design is all about.

We apply Human-Centered Design to all types of situations; from creating a communication action plan for a group that is not working well with each other; updating or creating a new name for a business or a prototype model of a product that is easier for your clients to use; or getting a group of policy makers to see the importance of the environment in a new way. It’s all about keeping it Human-Centered.

The three phases of Human-Centered Design:


We learn from the people we are designing for and begin to understand their needs


We make sense of what we have learned and identify opportunities for creative solutions


We bring these solutions to life for your audience

Human-Centered Design is Fun!

The Human-Centered Design process is a fun, hands-on way to build an understanding about your audience. It builds togetherness by involving your team in the creative process to find core issues and come up with creative solutions to connect you to your target audience. Even better – connect your target audience to YOU!

If you are looking for innovative and fun ways to create change, look to Uptown Studios.

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California Department of Public Health: Let’s Get Healthy California WebsiteA Human-Centered Design Case Study

We started the Let’s Get Healthy California project with Human-Centered Design focus groups, one-to-one interviews and steering committee interviews. Get up! and start thinking – the process of Human Centered design is to get the people that know the system into the room and start talking about what is needed, but in a different way. Human-Centered design pushes people to dig deep to come up with ideas and possibilities.

an image of retail logos on post it notes

After we have gathered the thoughts, feelings and ideas of everyone involved, the team engaged in a synthesis process to distill information, find common themes that arise and formulate insights which become the basis for solutioning and finally recommendations.

From these recommendations, the Let’s Get Healthy California website was designed and implemented. Let’s Get Healthy California is a 10 year plan for improving the health and healthcare of Californians and advancing health equity. This is a comprehensive website complete with 50-75 interactive data visualizations, an in-depth engagement portal and a report card of California’s progress towards this momentous goal.

screen shot of LGHC website