Emily Blade, Executive Director of Friends of Front Street Shelter

We had a great experience working with the Uptown team to overhaul our website. The previous version was clunky, outdated and difficult to update regularly, so unsurprisingly we weren’t seeing much benefit from it. I worked with April to lay out the vision for the new site, design the elements and learn to make our own updates, and in addition to being lovely to work with for that process, she has continued to be a resource for me when I hit a snag making updates or need a reminder on how to perform a particular function. Our new website brought us into compliance with ADA guidelines and made us eligible for Google Ad Grants, which has greatly improved the visibility and functionality of our website; in the first year post-launch, website traffic saw a 450% increase and quarterly donations also increased by 400%.  As a nonprofit with a small team, we need our website to be effective and low-maintenance, and Uptown helped us achieve both!