Marketing Strategies That Work
How We Use Them to Keep It Fun, Engaging, and Positive What is a Marketing Strategy A marketing strategy is your game plan for getting your product or service noticed by the right people. It’s all about figuring out who your ideal customers are, what they want, and how you can show them that what ...Blog Post
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Lights, Camera, Action
POV: Your company is working with an agency on a video project. You and your co-workers have been asked to participate in a professional video shoot next week. Now what? How are you supposed to prepare for that?! Re-frame the Panic It is entirely natural to feel nervous when a camera is pointed at you …
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From Passion to Inspiration: Hobbies That Spark Creativity
Amidst the hustle and bustle of office life, finding balance and feeding our creative souls is crucial. While our desks might be where the magic happens, it's often outside those walls that our true creativity emerges. Hobbies aren’t just a break from work, they’re a way to supercharge our imagination, problem-solving skills, and overall happiness. ...Blog Post
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Paid Social Media vs. Organic Social Media
Social Media Showdown Navigating Paid vs. Organic Social Media Social media is an ever-changing landscape that can take a lot of work to keep up with when running your own business. On top of all the constant algorithm changes, you have to manage both organic and paid social media strategies. So, how do you know …
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Stress-free Prep for a Business Photo Shoot
Attention: Your company’s website is being re-designed and fresh headshots are needed for the team page. You and your co-workers are required to attend a professional photo shoot next week. O. K. Did that announcement trigger a bit of panic and dread? You may not be able to completely eliminate those butterflies, but you can …
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Rocking Your Email Outreach: Turning Opens into Conversions
Email marketing isn’t just sending out blasts; it’s a magical mix of art, science, and a dash of creativity. To truly captivate and convert, you need strategy, creativity, and a genuine connection with your audience. Here’s your ultimate guide to nailing it! Know Your Crowd First things first, you’ve got to know who you’re talking …
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Embracing the Power of Giving Back: Impacting Lives and Communities
At its essence, giving back embodies selflessness, and caring genuinely about others’ well-being. Whether through volunteering, charitable giving, or lending a helping hand, the impact of giving extends well beyond the initial gesture.
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Getting Real With UX Writing
So, what’s UX Writing all about, you ask? Well, it’s like this: instead of bombarding users with a bunch of unnecessary words, it’s about delivering clear, concise, and meaningful messages that guide them smoothly through a website, app, or platform.
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Unboxing the Brilliance of Content Marketing
In today’s digital circus of attention-grabbing antics, content marketing takes center stage. Beyond being a mere buzzword, content marketing is a strategic masterpiece that blends storytelling artistry with finesse to captivate audiences and win hearts. Here, we’ll delve into the intricacies of content marketing, exploring effective storytelling techniques and unveiling a variety of channels to …
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