Paid Social Media vs. Organic Social Media
Social Media Showdown Navigating Paid vs. Organic Social Media Social media is an ever-changing landscape that can take a lot of work to keep up with when running your own business. On top of all the constant algorithm changes, you have to manage both organic and paid social media strategies. So, how do you know …
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Stress-free Prep for a Business Photo Shoot
Attention: Your company’s website is being re-designed and fresh headshots are needed for the team page. You and your co-workers are required to attend a professional photo shoot next week. O. K. Did that announcement trigger a bit of panic and dread? You may not be able to completely eliminate those butterflies, but you can …
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Rocking Your Email Outreach: Turning Opens into Conversions
Email marketing isn’t just sending out blasts; it’s a magical mix of art, science, and a dash of creativity. To truly captivate and convert, you need strategy, creativity, and a genuine connection with your audience. Here’s your ultimate guide to nailing it! Know Your Crowd First things first, you’ve got to know who you’re talking …
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Embracing the Power of Giving Back: Impacting Lives and Communities
At its essence, giving back embodies selflessness, and caring genuinely about others’ well-being. Whether through volunteering, charitable giving, or lending a helping hand, the impact of giving extends well beyond the initial gesture.
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Getting Real With UX Writing
So, what’s UX Writing all about, you ask? Well, it’s like this: instead of bombarding users with a bunch of unnecessary words, it’s about delivering clear, concise, and meaningful messages that guide them smoothly through a website, app, or platform.
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Unboxing the Brilliance of Content Marketing
In today’s digital circus of attention-grabbing antics, content marketing takes center stage. Beyond being a mere buzzword, content marketing is a strategic masterpiece that blends storytelling artistry with finesse to captivate audiences and win hearts. Here, we’ll delve into the intricacies of content marketing, exploring effective storytelling techniques and unveiling a variety of channels to …
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Marketing Blueprints: Tips for New Business Owners
Launching a new business is an exciting experience, filled with endless possibilities, but the success of any new venture hinges on your ability to equip yourself with the most effective marketing strategies. These strategies play a pivotal role in leaving a lasting and positive impression within the competitive landscape. To lend you a helping hand, …
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Four Reasons Why You Should Stop Using Builder Platforms & Invest in a WordPress Site
(If number three doesn’t sway you, then there’s nothing we can do.) In 2023 a website is an essential element to a business or organization, not only for offering basic information and generating leads, but for overall legitimacy. Functioning as a digital storefront, a well-made website has the ability to pull in users, tell a …
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Working Remotely While Traveling Greece
Embracing the Bliss of Remote Work: Three Weeks in Greece Written By Jonathan Simpson In recent years, remote work has revolutionized the traditional notions of employment. The ability to work from anywhere has opened up a world of opportunities for professionals seeking flexibility and a balanced lifestyle. One such opportunity presented itself to me when …
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