California Craft Brewers Association: A Web Design Case Study

The California Craft Brewers Association (CBBA) connects and empowers the craft brewers of California through advocacy, education, and communication. Uptown Studios was hired to design and implement their member website as well as the website for their premier event, The California Craft Beer Summit. For both sites, we employed a rich, earthy palette and bold, contemporary typography. The website features a “Members Only” section as well as a craft brewery map to easily locate your favorite brewers throughout California.

A screenshot of the CCBA website on various devices and screensizes

The CCBA website necessitated several custom modules to enhance the front-end experience while keeping the back-end of the website easy to edit and maintain.

They required a robust events management system which allowed for events to be displayed as either a full calendar or in a list style format. We utilized the popular Events Manager Pro plugin, which is great for designing custom layouts through the use of its built in template tags.

For the 2016 Summit Event “microsite,” we built several custom modules for things like the Summit Event Speaker Timeline, the Summit Beer Festival Brewers Showcase, and the 2016 speakers lineup. To create such custom modules we relied heavily on the use of a plugin called Advanced Custom Fields Pro which outputs custom field data from various post types onto custom built template pages.

A screenshot of the CCBA Beer Summit Brewers Showcase custom module

A screenshot of the CCBA website on various devices and screen sizes