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Melinda Levy Logo Blue And Gold Business Cards With Dark Blue Bakcground

Project Overview

To create a brand new logo for Melinda Levy Law, the Uptown Studios’ Design team created a flor-de-lis inspired logo that symbolized Ms. Levy’s years of experience in her field while in New Orleans. Ms. Levy wanted a bright, timeless logo and that was precisely what our designer created!

BACKGROUND

As in-house counsel for small businesses, Ms. Levy has a wide breadth of experience in her field.

DISCOVERY

Originally from the south, Ms. Levy loves flor-de-lis. Inspired to create her brand with this well recognized mark as the focal point, the Uptown Studios design team got to business trying different applications of this design.

DESIGN

To create a logo mark that was symbolic of the flor-de-lis, the Uptown Studios design team played with using interweaving lines. By creating a mark that was slightly abstract, the end took the shape of the flor-de-lis but also represented the “un-ending” years of Ms. Levy’s experience and time in New Orleans. As the lines move and shift, Ms. Levy’s career follows its own trajectory of overcoming obstacles, finding outside-of-the-box solutions, and pivoting at a moments notice.

RESULTS

  • A bright, timeless logo mark easily applicable to all business systems
  • Stationary applications showcasing Ms. Levy’s personality