A brand’s “message” is essentially what your brand wants to tell anyone who interacts with any materials you publish. If someone goes to your website or sees a single social media post, what do you want them to immediately know about your organization and what you provide? You can do a lot of this with the designed elements of your brand, but the message needs to be equally as strong. Buyers don’t buy your product, they buy your “why.” Why should they care? Why should they pick you over someone else? A strong brand message will help you convey this across your entire brand’s assets.
That’s where the Brand Message Architecture comes in. A Brand Message Architecture is basically just a fancy way of breaking down brand message elements into one cohesive table. This table will allow you to clearly see how the different elements of your brand message can fit together, view an example, and create one for yourself!
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Brand Management For Sacramento Freelancers