Part of our normal web maintenance is to review our client’s websites for the adherence to some basic design and functionality principles:

Infographic outlining the 23 point website checklist


1. Your website’s page load time is reasonable – you will  need to empty your cache and reload your site to see how long it takes to load

2. Adequate text-to-background contrast – this is a minimum ADA requirement

3. Font size and spacing is easy to read – this is a minimum  ADA requirement

4. Images have appropriate ALT tags – tagged for visually impaired visitors

5. Your website can be navigated without the use of a mouse


6. Company logo is prominently placed

7. Tagline makes company’s purpose clear

8. Home page is quickly digestible and funnels traffic to  internal pages

9. There is a clear path to contact information or purchase link

10. Social media channel links are at top or bottom of  home page


11. Navigation labels are clear and concise

12. The number of buttons and links is reasonable

13. Company logo when clicked takes viewer to the  home page

14. Links are consistent color and easy to identify

15. Site search is easy to access


16. Major headings are clear, relevant and descriptive

17. Styles and colors are consistent with your brand

18. Emphasis (bold, italics, etc.) is used sparingly

19. Ads and pop-ups are unobtrusive

20. Main copy is concise, relevant and explanatory

21. URLs are meaningful and user-friendly

22. HTML page titles are explanatory

23. There is a sitemap showing all pages of the site

Let us know how we can help you!

Uptown Studios
By Uptown Studios