We all have the opportunity to use social media platforms like Facebook, Instagram, LinkedIn, Twitter, and YouTube. If you do it right, you can get some amazing results.
Create a Social Media Calendar
Put all of the events that matter to your organization on a calendar. Plan additional promotions with intention create some buzz.
Plan Your Strategy
How will you know you are successful? Decide the data points to follow based on the goals you want to achieve. More phone calls? More walk-in traffic? More website purchases? More followers or fans? Find the best social media platforms for your organization.
Find people and with organizations you want to have a conversation with. Find your sponsors, people you would love to talk to, leaders in your field. Have some fun. Build your network and nurture relationships.
As with any relationship, this is one that grows with time and as people get to know what your mission is, the more they will be there to support you and suggest that their friends should too.
Your time is your biggest investment. You must be willing to invest in the resources to reach this new audience. You can do it with a minimum of 3 hours a week from a staff member or intern or you can dedicate an full time employee to manage all promotional outreach. Or you can hire us for training or management.
Social media platforms are a tool, that If used correctly, will draw attention, customers and friends. There is money to be earned and a world to change!
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