How to Energize Your Social Media Presence With Instagram Stories
With over 500 million daily users, Instagram is a powerhouse platform for creating community…if you know how to do it right. From Reels to Guides and good old fashion posts, there are countless opportunities for content creation and community building. When it comes to how small businesses use social media, we have found that they …
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What does Inbound Marketing vs. Outbound Marketing Really Mean?
You’ve probably heard you need to implement both outbound and inbound marketing strategies to make the most out of your marketing efforts. But what exactly is the difference between the two? In this blog post, you’ll get a high-level overview of what they each entail so you can decide how you want to implement them …
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How We Create Measurable Behavior Change in our Public Health Awareness Campaigns
Lasting change happens over time. The same is true for social change and behavior change campaigns—they necessitate clear and consistent efforts over time.
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How We Used Message Testing To Bolster College Grant Enrollment Rates
CSAC was ready to use its refreshed brand systems to tackle a lightning-fast campaign push to increase the number of California students who complete their Free Application for Federal Student Aid (FAFSA) and the California Dream Act …
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How to Run a Successful Giving Tuesday Campaign Using the 6 Week Communications Plan
If you’re a nonprofit, it is likely that you have already heard of Giving Tuesday. However, if you own a small business, work for a school, faith-based organization, or community health center, you might be surprised to learn that you can …
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How to Create Holiday-Focused Marketing Content for Any Business
With your holiday marketing campaign set and ready to go, it’s time to create holiday content. But what does that mean if you don’t exactly sell holiday products? What kind of content can you even create? We think it’s time for you to do some target audience exercises. If you’re a Sacramento …
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How to create a marketing campaign just in time for the holiday’s
If Starbucks can sell pumpkin spice lattes in August, we can talk about creating a holiday marketing campaign in September. After all, we do always encourage people to plan ahead! As we head into the not-so-usual 2020 holiday season, you should already be thinking about what your …
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4 Easy Steps to Marketing Year-End Giving As A Nonprofit
The holiday season (October-January 1), is when 30% of all annual donations take place. To ensure that your nonprofit receives as many donations as possible, here is what you need to do. As stated above, the holiday season (October-January 1) is usually when most nonprofit organizations …
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5 Tips For Providing Your Graphic Designer With Helpful Feedback
So you’ve hired a graphic designer, now how do you give them helpful feedback on that new logo? What about a brochure or annual report? Here are five easy ways to provide your graphic designer with helpful feedback and ensure that you get a great end result, every time …
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