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4 Easy Steps to Marketing Year-End Giving As A Nonprofit

The holiday season (October-January 1), is when 30% of all annual donations take place. To ensure that your nonprofit receives as many donations as possible, here is what you need to do. As stated above, the holiday season (October-January 1) is usually when most nonprofit organizations …

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5 Tips For Providing Your Graphic Designer With Helpful Feedback

So you’ve hired a graphic designer, now how do you give them helpful feedback on that new logo? What about a brochure or annual report? Here are five easy ways to provide your graphic designer with helpful feedback and ensure that you get a great end result, every time …

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Three Things A Communications Strategy Is NOT

Unlike a Marketing Strategy or Marketing Plan, a Communications Strategy is an in-depth plan of an organization’s entire communication efforts. This means taking into consideration every way you communicate internally and externally with different offices. A communications strategy is …

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2020 Social Media Image Sizes

Known in our office as the “backyard barbeque” of social media because it is a place to connect with friends and family, images on Facebook are best received if they feature images of real people, aren’t always over-produced, and feel authentic. The “noisy bar” of social media, Twitter is fast-paced and actioned-packed with conversations flying from every which way. Images on Twitter need to convey …

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2020 Hashtag Holiday Calendar for Sacramento Marketers

Are you a marketer in Sacramento, CA? Behold, the biggest social media hashtag calendar featuring all of Sacramento’s biggest events you’ve always wanted. Do you have a Sacramento-specific event that you think we should add to the calendar? Thanks to all of these folks for their hard work on compiling all of these dates! We definitely would have had …

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Brand Management For Sacramento Freelancers

As a dedicated member of the Uptown Studios Marketing team, I am constantly preaching the importance of proper brand management to our clients. “You need a style guide,” is my go-to. Then, “You need a consistent brand voice!” And so on and so on. Marketing encapsulates so many different facets of the digital world; social media, websites, graphic design …

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How Copywriting & Graphic Design Work Hand-In-Hand In A Design Agency

Copywriting is writing the words for an ad. Seems simple enough, right? However, when people ask me what I do for a living and I say, “I’m a copywriter!” They think I mean I’m responsible for creating this symbol: ©. In short, I’m responsible for the words, folks. Like all of them, anywhere, for any reason …

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