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Improving UX Using Information Architecture

This past June, I celebrated my one year anniversary of working full-time at Uptown Studios (woo!). I initially started my Uptown journey as an intern, then working part-time, and finally into full-time work. In tandem with this gradual increase in time spent at the office, I have also experienced a gradual increase and shift of …

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Best E-blast Practices for Nonprofits

One of the best, but sometimes most labor-intensive, marketing tools a nonprofit can utilize to marketing their cause is an e-blast campaign. E-blasts can support your overall marketing goals by engaging audiences on a consistent basis and keeping them informed. When creating your e-blast, there are a few tips and tricks to keep in mind. …

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Human Centered Design for Social Change

Our tagline, “Designs for Social Change,” defines how we work as a studio. Not only do we make a point of working with non-profit organizations, donating our time, and resources, but we also make every single project we work on a “social change” project. To create social change in everything we do, we use our …

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6 Tips to Build Your Blog Strategy

One of our awesome healthcare clients asked us to help them get into the world of blogging. We knew we wanted to create something that would be interesting, valuable and get some attention. After looking for a great topic that would get clicks and visits to their website, we settled on “How to Get more Fruits …

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Facebook Ad Certification Fail

This past week, I scheduled my official Facebook Ad Certification Exam, it cost a whopping $150 and was supposed to last 90 minutes. I say “supposed” because it most certainly did not. I began my exam by downloading the third party ProcterU service that requested I clear my desk of all items. After clearing my …

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Tips to Get Work Done Faster

Like the great Ferris Bueller said, “life moves pretty fast, if you don’t stop and look around once in a while, you could miss it.” While I usually agree wholeheartedly with Mr. Bueller, there is one aspect of my life that could really use some speed: my workflow. Working faster is so much more than …

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30 Tips From My First 30 Days

A lot of things can happen in 30 days. You could meet your soulmate, date, get engaged, marry and divorce (sorry Britney Spears). You could attempt a 30 day vlogging challenge and fail before it even begins. You could even attempt a ridiculous challenge (personally, I should really do #67) and surprise yourself with the …

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