Three Things A Communications Strategy Is NOT

Unlike a Marketing Strategy or Marketing Plan, a Communications Strategy is an in-depth plan of an organization’s entire communication efforts. This means taking into consideration every way you communicate internally and externally with different offices. A communications strategy is …

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2020 Social Media Image Sizes

Known in our office as the “backyard barbeque” of social media because it is a place to connect with friends and family, images on Facebook are best received if they feature images of real people, aren’t always over-produced, and feel authentic. The “noisy bar” of social media, Twitter is fast-paced and actioned-packed with conversations flying from every which way. Images on Twitter need to convey …

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2020 Hashtag Holiday Calendar for Sacramento Marketers

Are you a marketer in Sacramento, CA? Behold, the biggest social media hashtag calendar featuring all of Sacramento’s biggest events you’ve always wanted. Do you have a Sacramento-specific event that you think we should add to the calendar? Thanks to all of these folks for their hard work on compiling all of these dates! We definitely would have had …

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Brand Management For Sacramento Freelancers

As a dedicated member of the Uptown Studios Marketing team, I am constantly preaching the importance of proper brand management to our clients. “You need a style guide,” is my go-to. Then, “You need a consistent brand voice!” And so on and so on. Marketing encapsulates so many different facets of the digital world; social media, websites, graphic design …

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How Copywriting & Graphic Design Work Hand-In-Hand In A Design Agency

Copywriting is writing the words for an ad. Seems simple enough, right? However, when people ask me what I do for a living and I say, “I’m a copywriter!” They think I mean I’m responsible for creating this symbol: ©. In short, I’m responsible for the words, folks. Like all of them, anywhere, for any reason …

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Improving UX Using Information Architecture

This past June, I celebrated my one year anniversary of working full-time at Uptown Studios (woo!). I initially started my Uptown journey as an intern, then working part-time, and finally into full-time work. In tandem with this gradual increase in time spent at the office, I have also experienced a gradual increase and shift of …

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Best E-blast Practices for Nonprofits

One of the best, but sometimes most labor-intensive, marketing tools a nonprofit can utilize to marketing their cause is an e-blast campaign. E-blasts can support your overall marketing goals by engaging audiences on a consistent basis and keeping them informed. When creating your e-blast, there are a few tips and tricks to keep in mind. …

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Human Centered Design for Social Change

Our tagline, “Designs for Social Change,” defines how we work as a studio. Not only do we make a point of working with non-profit organizations, donating our time, and resources, but we also make every single project we work on a “social change” project. To create social change in everything we do, we use our …

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6 Tips to Build Your Blog Strategy

One of our awesome healthcare clients asked us to help them get into the world of blogging. We knew we wanted to create something that would be interesting, valuable and get some attention. After looking for a great topic that would get clicks and visits to their website, we settled on “How to Get more Fruits …

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