How We Create Measurable Behavior Change in our Public Health Awareness Campaigns
Lasting change happens over time. The same is true for social change and behavior change campaigns—they necessitate clear and consistent efforts over time.
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How We Used Message Testing To Bolster College Grant Enrollment Rates
CSAC was ready to use its refreshed brand systems to tackle a lightning-fast campaign push to increase the number of California students who complete their Free Application for Federal Student Aid (FAFSA) and the California Dream Act …
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How to Run a Successful Giving Tuesday Campaign Using the 6 Week Communications Plan
If you’re a nonprofit, it is likely that you have already heard of Giving Tuesday. However, if you own a small business, work for a school, faith-based organization, or community health center, you might be surprised to learn that you can …
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How to Create Holiday-Focused Marketing Content for Any Business
With your holiday marketing campaign set and ready to go, it’s time to create holiday content. But what does that mean if you don’t exactly sell holiday products? What kind of content can you even create? We think it’s time for you to do some target audience exercises. If you’re a Sacramento …
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How to create a marketing campaign just in time for the holiday’s
If Starbucks can sell pumpkin spice lattes in August, we can talk about creating a holiday marketing campaign in September. After all, we do always encourage people to plan ahead! As we head into the not-so-usual 2020 holiday season, you should already be thinking about what your …
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4 Easy Steps to Marketing Year-End Giving As A Nonprofit
The holiday season (October-January 1), is when 30% of all annual donations take place. To ensure that your nonprofit receives as many donations as possible, here is what you need to do. As stated above, the holiday season (October-January 1) is usually when most nonprofit organizations …
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5 Tips For Providing Your Graphic Designer With Helpful Feedback
So you’ve hired a graphic designer, now how do you give them helpful feedback on that new logo? What about a brochure or annual report? Here are five easy ways to provide your graphic designer with helpful feedback and ensure that you get a great end result, every time …
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3 Reasons You Should Invest in A Professionally Designed Logo
Why should you invest in a professionally designed logo? Because a logo visually symbolizes your brand. Think of brands like Nike, Google, or Apple; their logos are so iconic that they don’t even need to have their name visible, their logo is strong enough to symbolize their brand’s …
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Top 5 Tips For Managing A Graphic Design Team After Signing the Proposal
No matter your level of experience outsourcing your design needs, working with a graphic designer in Sacramento (or anywhere) can be difficult for one reason and one reason alone: managing expectations. This is a common problem, one that Uptown Studios’ Creative Director Mackenzie …
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