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How to Energize Your Social Media Presence With Instagram Stories

With over 500 million daily users, Instagram is a powerhouse platform for creating community…if you know how to do it right. From Reels to Guides and good old fashion posts, there are countless opportunities for content creation and community building. When it comes to how small businesses use social media, we have found that they …

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What does Inbound Marketing vs. Outbound Marketing Really Mean?

You’ve probably heard you need to implement both outbound and inbound marketing strategies to make the most out of your marketing efforts. But what exactly is the difference between the two? In this blog post, you’ll get a high-level overview of what they each entail so you can decide how you want to implement them …

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How to Create Holiday-Focused Marketing Content for Any Business

With your holiday marketing campaign set and ready to go, it’s time to create holiday content. But what does that mean if you don’t exactly sell holiday products? What kind of content can you even create? We think it’s time for you to do some target audience exercises. If you’re a Sacramento …

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How to create a marketing campaign just in time for the holiday’s

If Starbucks can sell pumpkin spice lattes in August, we can talk about creating a holiday marketing campaign in September. After all, we do always encourage people to plan ahead! As we head into the not-so-usual 2020 holiday season, you should already be thinking about what your …

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4 Easy Steps to Marketing Year-End Giving As A Nonprofit

The holiday season (October-January 1), is when 30% of all annual donations take place. To ensure that your nonprofit receives as many donations as possible, here is what you need to do. As stated above, the holiday season (October-January 1) is usually when most nonprofit organizations …

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5 Tips For Providing Your Graphic Designer With Helpful Feedback

So you’ve hired a graphic designer, now how do you give them helpful feedback on that new logo? What about a brochure or annual report? Here are five easy ways to provide your graphic designer with helpful feedback and ensure that you get a great end result, every time …

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