Google Ad Run Down
Outlining the different services companies can utilize with Google Ads Intro to Google Ads Manager Google Ads are an easy way to advertise your business at an affordable rate. There are many benefits of using Google Ads, including selling your products or services, increasing brand awareness, and increasing traffic to your website. The platform also …
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Four Reasons Why You Should Stop Using Builder Platforms & Invest in a WordPress Site
(If number three doesn’t sway you, then there’s nothing we can do.) In 2023 a website is an essential element to a business or organization, not only for offering basic information and generating leads, but for overall legitimacy. Functioning as a digital storefront, a well-made website has the ability to pull in users, tell a …
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Stand Up Comedy and Social Media
I’ve been a Social Media Manager officially for just over two years, and I’ve been a stand-up comedian for over two decades. Stand-up comedy has been affected by the advent of social media as much as any industry, maybe even more than most. I’ve built my audience, and probably occasionally lost some of my audience, …
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How to Build an Animated Video
Animated Story Production: A Step-by-Step Guide Have you ever stayed in your seat in the movie theater after an animated feature ends, and the production credits start rolling… and rolling… and rolling? Do you ever wonder what all those directors, writers, illustrators, animators, compositors, and other crew members do? There is a LOT involved in …
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Working Remotely While Traveling Greece
Embracing the Bliss of Remote Work: Three Weeks in Greece Written By Jonathan Simpson In recent years, remote work has revolutionized the traditional notions of employment. The ability to work from anywhere has opened up a world of opportunities for professionals seeking flexibility and a balanced lifestyle. One such opportunity presented itself to me when …
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3 Takeaways from Smashing Conference 2023
An Uptown Studios View on the Web Conference of the Year by Jaime Fernandez What is Smashing Conference? Every year web developers and other tech professionals gather at the Fort Mason Center on Fisherman’s Wharf in San Francisco, CA. It’s a beautiful setting that looks bigger from the outside but when you finally enter the …
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The Design Process
Create Eye-Catching Designs in 5 Simple Steps! What is the Design Process? The design process is a tool the Uptown Studios design team utilizes to break down larger projects into smaller, easier to manage tasks. Breaking larger projects into smaller tasks makes it easier for our team to stay on track to ensure we are …
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Sustainability in Marketing
How to Elevate Your Brand to be More Sustainable What Does It Mean To Be Sustainable? Technically speaking, sustainability is the ability to be maintained at a certain level or rate. In simpler terms, sustainability consists of meeting the needs of current generations without compromising the needs of future generations, while creating a balance between …
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The Power of Repurposing Content
The best way to save you time and money with marketing. Marketing has expanded from primarily using traditional marketing strategies such as outdoor, print, and direct marketing, to include digital marketing strategies such as social media and email marketing. Because there are a vast amount of options for marketing your brand or products, it can …
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Women’s History Month
Empowered women, empower women. What is Women’s History Month? March is women’s history month, a time to celebrate the countless women who have fought tirelessly and courageously for equality, justice, and opportunity in our Nation. It’s a time to reaffirm our commitment to advancing rights and opportunities for women and girls in the United States …
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What the hell is up with Social Media?
The world of social media and what to expect for 2023. We all know social media is perpetually changing, which can make it hard to keep up with the trends. There are constantly new platforms being introduced, new trends being created and frequent changes to the algorithms. At Uptown Studios, we put the “social” part …
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Uptown Studios 30th Anniversary
I started Uptown Studios in 1992 after I closed my business that was so appropriately named “Graphic Design” (I started that business in 1976 and the term commercial design was changing to Graphic Design and, well, I thought I was so clever – but in hindsight it was like naming a restaurant “Food”). Uptown Studios …
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The Importance of Community Giving
Community giving is all about bringing people together and working towards a common goal. Rather than donating funds, your organization can develop fundraising events to raise awareness of a local cause, encourage community unity as well as raising money for the cause. Community giving is beneficial for your company for many different reasons. For example, …
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Happy Pride Month
Happy Pride Month Everyone This is the month where everyone can be “a little bit gay!” and join the celebration of diversity, inclusion and equity for the LGBTQIA community. I came out in 1992 - it was amazing - I kissed a girl and I liked it! Then they wrote a song about me... Coming ...
The Campaign of Campaigns
How to execute a successful campaign A Marketing Campaign is important for businesses to properly advertise their brand, or their offerings. They are an effective way for companies to increase their brand awareness and reach new customers. A marketing campaign can be used to promote a new product or service, to increase sales, or to …
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