Project Overview

With the passage and implementation of Prop 64, the Adult Use of Marijuana Act, the Sacramento County Coalition for Youth partnered with Uptown Studios to create and implement a youth marijuana prevention campaign. The goal for the Future Forward campaign is to educate the Sacramento community, offer information and resources, and provide an opportunity to get involved in creating change to protect young people from increased accessibility to marijuana in our community. Because teen brains react differently to marijuana than adult brains.

Research took place in the form of in person focus groups using Human-Centered Design research techniques to ask youth, parents, and educators in Sacramento County about their knowledge and attitudes towards marijuana consumption. The research resulted in the the Future Forward campaign, promoting the importance of youth focusing on their future plans and how that leaves no room for marijuana consumption