Social media has unlocked a new era of marketing for businesses big and small. It’s now more affordable than ever to reach new customers. With an advertising budget of a measly $100 per month, you can reach thousands of potential new customers.
Before signing in to create your next social media ad campaign for your business, we have a few tips to share for creative inspiration.
Start with “Why?” Planning your social media advertising campaign can be overwhelming. There are so many platforms and mediums to choose from, how do you choose which is right for you? Starting with why can help you narrow down your scope. Whether it’s a sale, special, or branding campaign. Answering “why?” before you get started can help narrow down your focus.
Make it colorful! Researchers found that colored visuals increase people’s willingness to read a piece of content by 80%. In addition to images of your products, color will catch your potential audience’s attention like no other. Try adding text to your images using free online services such as PicMonkey or Pablo.
Try out video. Shoppers who view video are 1.81X more likely to purchase than non-viewers. (Source) On all the major platforms (Facebook, Twitter and Instagram), you can promote your message using videos, for the same cost as regular ads!
Define your goals. Similar to asking “Why?” when planning out your campaign, ask yourself what a successful campaign looks like. Will a successful result in 10-20 new customers? Or will a successful campaign increase website visits by 25%? The only way you will know if social media advertising is working for you, is if you define your goals and track your success. Upload a conversion tracking pixel to your website, ask your new customers how they found you, or track your website analytics to name a few.
Still not feeling inspired? Call Uptown Studios. We can help! (916) 446-1082