Google AdWords and Analytics icon

Google AdWords

You have an awesome website with tons of great pages, pictures and content. Now it’s time to get folks over to visit it. Uptown Studios can help you out. We are a Google certified partner with years of experience in search engine optimization (SEO) and online marketing. Whether you are a fortune 500 company, an online retailer or a community nonprofit, one of the best ways to spread the word about your site is to use Google AdWords. We highly recommend Google AdWords, especially for nonprofits. Google offers $10,000 to $40,000 of in-kind Google Ad Words per month to qualified nonprofits.

What is AdWords?

Google AdWords is an online marketing tool that allows you to bid on keywords that people use when they search for goods and services online. If you bid the highest for a keyword or phrase like “ice cream near me”, your AdWords ads can appear in the top spot on the first page of Google search results.

How We Use AdWords

Great AdWords campaigns begin with a great strategy. We perform a thorough audit of your website, gathering your feedback on the best pages, services, locations or events to focus on. Then, we use a combination of SEO tactics and tools to put together a list of vetted high search volume keywords to load into your campaigns. Your personalized strategy is placed into an online document that is accessible to you at anytime.

We create your AdWords account and – with input from you – we create ads and load up your campaigns with the highest searched keywords in your industry. As we add more keywords and ads over time, your account will grow to produce hundreds of Google ad clicks and potential new clients and customers each month. We spend at least an hour or more every few weeks to see results in the short term. As we grow your effectiveness we will consult with you on increasing your monthly management time. The more work we can do each month, the higher your numbers will climb.

In addition, we can add extensions to your ads and make it easy for searchers to find positive reviews, location and hours and the option to “call now”, all with one click.

Monthly Adwords Reporting

Each week, we will monitor, adjust and refine your ads and keywords so they are working at top optimization. We will send you a Google Analytics tracking code to have your IT team add to certain pages of your site (or have Uptown Studios handle that for you) so we can track successful clicks. You will receive a detailed end-of-month report so you can see exactly how your ads are performing and where we should focus in the months to come. We suggest that we set this up and manage for a 3 month period. We will then evaluate its effectiveness and determine the benefits of the AdWords campaigns moving forward.

Google is the #1 search engine and is a must for organizations looking to reach new audiences online. Get in touch with the SEO specialists at Uptown Studios to turbocharge your online marketing today.

Google Analytics

Ever wonder how people are interacting with your website? Google Analytics can give you a wealth of insight into who is visiting your site, what pages they are on and which actions they take while they are there. The Google specialists at Uptown Studios know how to pull out all the most important information from your website’s analytics and put it in an easy to understand report. This hugely valuable information gives you the power to improve your online marketing. Contact us now to see what Google Analytics can do for you.

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B Street TheatreA Google Adwords Case Study Title

We provide Google AdWords services for a wide variety of clients and industries. As many of our clients are nonprofit and charity organizations in the Sacramento area, we take advantage of the Google Grants AdWords program, which gives nonprofit’s a $10,000 a month budget in FREE online advertising. What’s more, after meeting that budget goal for two months, our clients can become eligible for $40,000 a month with Google GrantsPro.

B Street Theatre is the Sacramento region’s premier live performing arts venue. They came to Uptown Studios with a need to reach a larger audience and generate traffic to their website and increasing ticket sales. We suggested using Google AdWords as part of an online marketing initiative.

We created a web marketing strategy with some sample ads and a carefully researched keyword list based on the areas of their website they most wanted to increase traffic to, including their homepage, events, plays and purchase tickets page. We keep a close eye on their campaigns, adjusting and refining their ads and keywords for better performance throughout the month. At the end of each month, we provided detailed monthly reporting, allowing us to dig deep and see what was working and what could be improved.

In just a few short weeks, we developed complete campaigns targeted to specific audiences. Over time, we were able to bring in a huge amount of AdWords traffic to their website. This client has now surpassed their monthly Google Grants budget and is well on their way to getting a whopping $40,000 a month in FREE advertising.

We have produced similar online marketing and SEO results with Google AdWords for the Sacramento Library and The Sacramento Zoo, who both have steadily increased their online reach and web traffic, nearing 8,000 – 10,000 new visitors every month.