Google Ads
You have an awesome website with tons of great pages, pictures and content. Now it’s time to get folks over to visit it. Uptown Studios can help you out. We are a Google certified partner with years of experience in search engine optimization (SEO) and online marketing. Whether you are a fortune 500 company, an online retailer or a community nonprofit, one of the best ways to spread the word about your site is to use Google Ads. We highly recommend Google Ads, especially for nonprofits. Google offers $10,000 of in-kind Google Ads per month to qualified nonprofits.
What is Google Ads?
Google Ads is an online marketing tool that allows you to bid on keywords that people use when they search for goods and services online. If you bid the highest for a keyword or phrase like “ice cream near me”, your ads can appear in the top spot on the first page of Google search results.
How We Use Google Ads
Great Ads campaigns begin with a great strategy. We perform a thorough audit of your website, gathering your feedback on the best pages, services, locations or events to focus on. Then, we use a combination of SEO tactics and tools to put together a list of vetted high search volume keywords to load into your campaigns. Your personalized strategy is placed into an online document that is accessible to you at anytime.
We create your Google Ads account and – with input from you – we create ads and load up your campaigns with the highest searched keywords in your industry. As we add more keywords and ads over time, your account will grow to produce hundreds of Google ad clicks and potential new clients and customers each month. We spend at least an hour or more every few weeks to see results in the short term. As we grow your effectiveness we will consult with you on increasing your monthly management time. The more work we can do each month, the higher your numbers will climb.
In addition, we can add extensions to your ads and make it easy for searchers to find positive reviews, location and hours and the option to “call now”, all with one click.
Monthly Google Ads Reporting
Each week, we will monitor, adjust and refine your ads and keywords so they are working at top optimization. We will send you a Google Analytics tracking code to have your IT team add to certain pages of your site (or have Uptown Studios handle that for you) so we can track successful clicks. You will receive a detailed end-of-month report so you can see exactly how your ads are performing and where we should focus in the months to come. We suggest that we set this up and manage for a 3 month period. We will then evaluate its effectiveness and determine the benefits of the Google Ads campaigns moving forward.
Google is the #1 search engine and is a must for organizations looking to reach new audiences online. Get in touch with the SEO specialists at Uptown Studios to turbocharge your online marketing today.
SEO – Increase Your Website Traffic
Is your website struggling to get to the top of search engines? This is a common problem experienced by most website managers who are looking to improve their SEO (Search Engine Optimization). As part of our SEO web management service, we increase web traffic by 30% by enabling Rich Snippets to appear in your search engine results.
What Are Rich Snippets?
You may have heard about rich snippets but aren’t sure how to implement them. You’re not alone. Rich Snippets are Google search results with additional data displayed. Common Rich Snippet types include reviews, contact information, sitelinks, recipes, and events.
Why are Rich Snippets Important?
Rich Snippets help you stay competitive by showing more data about your web pages in Google search results.
Rich Snippets are effective because they:
- Add extra clickable data to your search results
- Take up more screen area and push your competitors further down the search result page
- Eye-catching data which leads to a higher CTR (Click-Through Rate)
- Increase your website traffic and ranking
How We Implement Rich Snippets With Structured Data?
At Uptown Studios we implement Rich Snippets by adding Structured Data to the backend of your web pages utilizing Schema.org JSON-LD markup. Structured Data Schema.org JSON-LD is a type of programming code syntax that allows developers to talk directly to search engine crawlers that describe the content located on each web page. Accurate Structured Data increases your chances of having successful Rich Snippets added to each of your search results. There are WordPress plugins that automatically implement Structured Data for you, but we have found they are not accurate and actually hinder your long term SEO rankings. This is why we physically look at your pages and write applicable Structured Data to describe exactly what is on your web page.
Google Analytics
Ever wonder how people are interacting with your website? Google Analytics can give you a wealth of insight into who is visiting your site, what pages they are on and which actions they take while they are there. The Google specialists at Uptown Studios know how to pull out all the most important information from your website’s analytics and put it in an easy to understand report. This hugely valuable information gives you the power to improve your online marketing. Contact us now to see what Google Analytics can do for you.
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B Street TheatreA Google Ads Case Study Title
We provide Google Ads services for a wide variety of clients and industries. As many of our clients are nonprofit and charity organizations in the Sacramento area, we take advantage of the Google Ad Grants program, which gives nonprofit’s a $10,000 a month budget in FREE online advertising.
B Street Theatre is the Sacramento region’s premier live performing arts venue. They came to Uptown Studios with a need to reach a larger audience and generate traffic to their website and increasing ticket sales. We suggested using Google Ads as part of an online marketing initiative.
We created a web marketing strategy with some sample ads and a carefully researched keyword list based on the areas of their website they most wanted to increase traffic to, including their homepage, events, plays and purchase tickets page. We keep a close eye on their campaigns, adjusting and refining their ads and keywords for better performance throughout the month. At the end of each month, we provided detailed monthly reporting, allowing us to dig deep and see what was working and what could be improved.