Create a Memorable Brand Identity

“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”  – Seth Godin In business, your brand is everything and a strong brand is rewarded with loyal customers who help promote your product or service. Write your mission …

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Time To Review Your Brand

Numbers speak. When you look at your numbers from last quarter, do you want to shake it up a little? If you are thinking of refreshing your organization’s image with a new logo, modernizing your brand image, or updating/launching a new website, then now is a great time to review your branding and look for …

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Why Branding Matters

Many business owners feel that they are too small to worry about branding, don’t understand it entirely, or think they don’t have the time or money to invest in it. Even if you are the “president” of a home business and your cat is your VP, you are not too small to make branding a part …

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