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How A Design Thinking Focus Group Will Fix Your Target-Market Woes

Not sure if design thinking focus groups are right for you? If you’re putting your heart and soul into your business, but your marketing is falling flat, you may need to reconsider. No one is hearing you. What makes you different from dozens of other businesses? Have you asked your audience? Maybe it’s time you …

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Using Observations to Find Solutions

The teenager behind the counter smiled at me as I stood in the corner waiting for my food order. Is there anything I can do to assist you? Asked another teen as he walked by with a cloth to clean the tables. I'm good. Thanks.  I looked around.  The restaurant was packed -- not a ...

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Design Thinking – Making Connections Where Previously There Were None

Last week I found myself inside in a 10’X20’ windowless room. The walls were covered in post-it notes — each containing a thought, quote, or idea more intriguing than the next. We were looking for themes. Design Thinking – Making connections where previously there were none. We had just completed over 120 hours of ethnographic …

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Challenge Yourself – Read Something New

How often do you read a recently published business journal article? Or the summary document of some new research? How often do you buy a magazine that isn’t part of your normal reading selection? How many of you have an agreement with your friends or colleagues to share interesting factoids/articles/stories with you? And you with them? Reading …

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Use Design Thinking to Find the Solution

Work-a-round (noun) is defined by Webster as: “a method for overcoming a problem or limitation in a program or system”.  It is further defined in Wikipedia as: …”a bypass of a recognized problem in a system”.  A workaround is typically a temporary fix that implies that a genuine solution to the problem is needed.  But workarounds …

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Get Into A Design Thinking State of Mind 

Creating change is never easy. When looking to introduce new ideas or strategies to your team, it is important to not rush into it, or implement from the top down. Here at Uptown Studios, we practice and recommend the Human-Centered, also known as “Design Thinking,” method for creating change. Design Thinking starts by identifying the overarching challenge …

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Human-Centered Design – We Dig to Create Solutions

Uptown Studios is the perfect partner for your branding and design needs. Because we love what we do so much we have immersed our entire team into Human-Centered Design processes and training. This a way for us to dive deeply into situations and come out with creative solutions to the issues at hand. Whether it …

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Inspired to Be Creative Everyday

“You can’t use up creativity. The more you use, the more you have.” — Maya Angelou How do you get into a career that allows you to be creative EVERY SINGLE DAY – how does a person sign up for a lifetime of creativity? Stephen King said “If you don’t have time to read, you …

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Three Things to Improve Creativity and Imagination at Work

Imagination is the best, most powerful tool in our toolbox here at Uptown Studios. It's important to be sure that imagination is not to be confused with innovation, which is quickly becoming simply a buzzword that most people are using. Without imagination, developing great brand new ideas becomes impossible, so let’s talk about how we ...

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