Building an Accessible Digital Color Palette, Part 1

Start with Selecting your Greys from Dark to Light A good starting place to build an accessible digital color palette is to determine the shades of grey or neutrals for your palette. Select grey values that look different enough from one another to suggest primary, secondary, or tertiary status–and also pass accessibility guidelines. Additionally, you …

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Create a Memorable Brand Identity

“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”  – Seth Godin In business, your brand is everything and a strong brand is rewarded with loyal customers who help promote your product or service. Write your mission …

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30 Tips From My First 30 Days

A lot of things can happen in 30 days. You could meet your soulmate, date, get engaged, marry and divorce (sorry Britney Spears). You could attempt a 30 day vlogging challenge and fail before it even begins. You could even attempt a ridiculous challenge (personally, I should really do #67) and surprise yourself with the …

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A Good Year to Create Social Change

Tina Reynolds, Chief Juggler / President Every new year brings me in with enthusiasm and possibilities – Uptown Studios is going to create some incredible social change with some of the campaigns and people we get to work with – count on us to be the innovation change makers in Sacramento! Kate Moore, Chief Amazement …

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Finding Inspiration at AdobeMAX

“Find yourself by losing yourself in the service of others.” – Mahatma Gandi I was fortunate enough to attend the Adobe MAX creative conference this month in Las Vegas. This was most memorable quote from one of the many conference break out sessions was shared by Rule29’s, Justin Aherns. His firm believes that good creative …

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Does Your Workflow Really Flow?

Life moves fast and so do projects we work on everyday. We’re experts in what we do and we have done it so many times, we don’t think about it anymore but does your workflow really flow? Knowing how to navigate different software and where to easily find things becomes second nature, so we don’t notice …

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5 Things to Include in a Style Guide

A style guide is a set of standards for written and visual communication that establishes a style for a brand. It’s a key document which helps your company create consistent communication with your target audience. Creating a good style guide takes time, but it’s time well invested if you’re looking for a long-term strategy. Here are a …

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2016 – Will it be Your Best Year?

We think 2016 will be the best year ever for Uptown Studios. Here are a few of the observations from the Uptown Crew on what 2016 will bring… Small business will need to pay more attention to mobile marketing. If your website is not responsive in design (which means it is easy to view on …

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Good design is Invisible

Good design is challenging to define. Bad design is impossible to ignore. Good design is often invisible. Bad design often stands out. As renowned designer, Dieter Rams said: “Good design is as little design as possible. Less, but better.” I personally believe this is very well said and applies to all disciplines of design including …

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