Designs for Social Change in the Public Sector
When creating graphic designs for municipalities and government agencies, reaching the most people with social change campaigns relies on the ability of people to see themselves in the materials. Most people are invested in any combination of social causes. If your design addresses that cause and looks like them, they are more likely to spend …
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Does Your Workflow Really Flow?
Life moves fast and so do projects we work on everyday. We’re experts in what we do and we have done it so many times, we don’t think about it anymore but does your workflow really flow? Knowing how to navigate different software and where to easily find things becomes second nature, so we don’t notice …
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Celebrate African American Graphic Designers
We are excited to honor and celebrate African American graphic designers who have inspired social change. These great designers influenced society by challenging opinions, instilling values and translating experiences across space and time. For this Black History Month, we would like to lift up graphic designers who you may have never heard of, but who have …
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5 Things to Include in a Style Guide
A style guide is a set of standards for written and visual communication that establishes a style for a brand. It’s a key document which helps your company create consistent communication with your target audience. Creating a good style guide takes time, but it’s time well invested if you’re looking for a long-term strategy. Here are a …
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What Makes Good Design? – (Infographic)
What makes good design? Evaluating design has never been easy. To help with this, we have created a small infographic that will guide through this process and highlight important aspects that should be taken into consideration when judging a design. Enjoy!
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2016 – Will it be Your Best Year?
We think 2016 will be the best year ever for Uptown Studios. Here are a few of the observations from the Uptown Crew on what 2016 will bring… Small business will need to pay more attention to mobile marketing. If your website is not responsive in design (which means it is easy to view on …
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Good design is Invisible
Good design is challenging to define. Bad design is impossible to ignore. Good design is often invisible. Bad design often stands out. As renowned designer, Dieter Rams said: “Good design is as little design as possible. Less, but better.” I personally believe this is very well said and applies to all disciplines of design including …
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Learning and Growing in April
This past week we had the BEST April Fools’ joke. Our lead graphic designer, Anton Weaver, created a 3D model of a special drone that delivered coffee. It is so realistic that when it was dropped into a photo we set up of me reaching for my drone delivered coffee – I could almost smell it.
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Three Signs Your Business Needs A Logo Redesign
Your logo is a visual spokesmodel of your business. When people see your logo on your website, business card, or marketing collateral; it needs to be memorable and make people want to know more about you. If your logo does not effectively communicate your core brand values to your target market – you may be missing out on potential customers.
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