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Advertising in America: The 5 Screens of Marketing

A Short History of Advertising in America This story is as American as apple pie, Betsy Ross and baseball. Way before Mad Men, was a thing, there was humble Benjamin Franklin. Known for publishing essays and books about physics, politics and electricity - The First American, was also a key figure in advertising. After spending ...

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Use Design Thinking to Find the Solution

Work-a-round (noun) is defined by Webster as: “a method for overcoming a problem or limitation in a program or system”.  It is further defined in Wikipedia as: …”a bypass of a recognized problem in a system”.  A workaround is typically a temporary fix that implies that a genuine solution to the problem is needed.  But workarounds …

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Five Tips to Get Your Marketing Off the Back Burner

It’s easy to put our own marketing efforts to the back burner when we’re busy focusing on our daily tasks. For many of the nonprofits we’ve spoken with, this feeling is even more intensified as they feel that they are too busy “out in the trenches” fighting the good fight to take a step back and …

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Learning and Growing in April

This past week we had the BEST April Fools’ joke. Our lead graphic designer, Anton Weaver, created a 3D model of a special drone that delivered coffee. It is so realistic that when it was dropped into a photo we set up of me reaching for my drone delivered coffee – I could almost smell it.

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Get Your Mojo on With Design

I think surrounding myself with incredible and creative people keeps me dancing. We have a team at Uptown Studios that really works hard, loves the type of challenges we get faced with every day, and enjoys working as a team. Lucky us! It is a bit of magic when everyone more than gets along and likes each other.

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Nonprofits: Get $10,000 in Free Online Advertising with Google Grants

For many nonprofits, paying for full scale advertising campaigns to gain greater exposure and help program success is just not manageable with the large costs typically associated. Many nonprofits don’t realize that there are $10,000 in free monthly advertising just sitting out there waiting for you to use it! The Google Grants program was started ...

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Top 5 Google AdWords Mistakes to Avoid

Google AdWords is one of the biggest opportunities that many businesses can take advantage of to get more traffic to their website, but there are a number of pitfalls out there that can make your campaigns less effective and cost you money!

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Three Tips to Make Your Content King

This is the opportunity for every one in business or employed at a business or a nonprofit to be a an active participant in changing your marketing course – and moving up that ladder of success – Content is King!

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Brand Development Through Social Media

Every company has a brand whether they work on it or not, see how to create brand development through your social media channels. Companies that set themselves up for expansion and growth usually have a well thought out mission and vision statement. Clean, well designed graphics and a clear personality in all their external communication ...

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