How to Successfully Rebrand Your Business
Rebranding is the process of changing the look of your business to reflect current changes in design, message or audience. The evolution of every successful business demands a thorough review at the company’s brand from time to time. Here are some of the critical steps to rebranding your business. Why Rebrand? Business Growth or Expansion …
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Advertising in America: The 5 Screens of Marketing
A Short History of Advertising in America This story is as American as apple pie, Betsy Ross and baseball. Way before Mad Men, was a thing, there was humble Benjamin Franklin. Known for publishing essays and books about physics, politics and electricity - The First American, was also a key figure in advertising. After spending ...Blog Post
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Use Design Thinking to Find the Solution
Work-a-round (noun) is defined by Webster as: “a method for overcoming a problem or limitation in a program or system”. It is further defined in Wikipedia as: …”a bypass of a recognized problem in a system”. A workaround is typically a temporary fix that implies that a genuine solution to the problem is needed. But workarounds …
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Five Tips to Get Your Marketing Off the Back Burner
It’s easy to put our own marketing efforts to the back burner when we’re busy focusing on our daily tasks. For many of the nonprofits we’ve spoken with, this feeling is even more intensified as they feel that they are too busy “out in the trenches” fighting the good fight to take a step back and …
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Learning and Growing in April
This past week we had the BEST April Fools’ joke. Our lead graphic designer, Anton Weaver, created a 3D model of a special drone that delivered coffee. It is so realistic that when it was dropped into a photo we set up of me reaching for my drone delivered coffee – I could almost smell it.
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Read More »Get Your Mojo on With Design
I think surrounding myself with incredible and creative people keeps me dancing. We have a team at Uptown Studios that really works hard, loves the type of challenges we get faced with every day, and enjoys working as a team. Lucky us! It is a bit of magic when everyone more than gets along and likes each other.
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Nonprofits: Get $10,000 in Free Online Advertising with Google Grants
For many nonprofits, paying for full scale advertising campaigns to gain greater exposure and help program success is just not manageable with the large costs typically associated. Many nonprofits don’t realize that there are $10,000 in free monthly advertising just sitting out there waiting for you to use it! The Google Grants program was started ...Blog Post
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Top 5 Google AdWords Mistakes to Avoid
Google AdWords is one of the biggest opportunities that many businesses can take advantage of to get more traffic to their website, but there are a number of pitfalls out there that can make your campaigns less effective and cost you money!
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Read More »Three Tips to Make Your Content King
This is the opportunity for every one in business or employed at a business or a nonprofit to be a an active participant in changing your marketing course – and moving up that ladder of success – Content is King!
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