Create a Memorable Brand Identity
“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” - Seth Godin In business, your brand is everything and a strong brand is rewarded with loyal customers who help promote your product or service. Write your mission ...Blog Post
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Does Your Workflow Really Flow?
Life moves fast and so do projects we work on everyday. We’re experts in what we do and we have done it so many times, we don’t think about it anymore but does your workflow really flow? Knowing how to navigate different software and where to easily find things becomes second nature, so we don’t notice …
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How to Successfully Rebrand Your Business
Rebranding is the process of changing the look of your business to reflect current changes in design, message or audience. The evolution of every successful business demands a thorough review at the company’s brand from time to time. Here are some of the critical steps to rebranding your business. Why Rebrand? Business Growth or Expansion …
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It’s Official – We are in the New Studio
We have been talking about this for over two years and the day is finally upon us. Today we all show up at our new studio for work. If you are out and about please stop by: Uptown Studios 2415 23rd Street (between X and Broadway) Sacramento, CA 95818 We would love to show you around …
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Website User Experience Lessons from the Smashing Magazine Conference
Last week we got a chance to go to two workshops hosted by Smashing Magazine. I went to a workshop hosted by Dan Mall, a superfriendly creative director and advisor from Philadelphia, who talked about responsive design workflow and Mark was lucky enough to meet Vitaly Friedman, the editor-in-chief of Smashing Magazine and chat about front-end patterns over …
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Gift Giving Guide for the Change Makers
I LOVE giving gifts. All year round, I’m picking up gifts that I think would be great for people and either gifting them right away or saving them up for a birthday or special holiday. So, as you can imagine, December is a pretty exciting time for me. I get caught up in the excitement …
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Good design is Invisible
Good design is challenging to define. Bad design is impossible to ignore. Good design is often invisible. Bad design often stands out. As renowned designer, Dieter Rams said: “Good design is as little design as possible. Less, but better.” I personally believe this is very well said and applies to all disciplines of design including …
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10 Point Strategy to Beef Up Security on your WordPress Site
Here at Uptown Studios, we host and manage close to 130 sites running on WordPress, so ensuring they are all in tip-top shape in the security department is one of my top priorities. To stay on top of it all, I have put together 10 Point Strategy to Beef Up Security on your WordPress Site.
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Free White Paper: 10 Ways to Make Your Website More Effective
This free white paper from Uptown Studios will walk you through the key steps in optimizing your website to take advantage of modern techniques and technologies, and drive your visitors to convert to customers!
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