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2016 – Will it be Your Best Year?

We think 2016 will be the best year ever for Uptown Studios. Here are a few of the observations from the Uptown Crew on what 2016 will bring… Small business will need to pay more attention to mobile marketing. If your website is not responsive in design (which means it is easy to view on …

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How To Create A Social Media Content Calendar

Content and engagement are vital to social media success. I’m sure this isn’t the first time you’ve heard this, but you still might be struggling to figure out how exactly to make enough time for both of these, when figuring out what to post can be hard enough. My tip: create a content calendar and schedule posts in advance!

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A Consistent Brand for Consistent Rewards

The power of a solid, identifiable brand goes a long way in creating trust, confidence and customer loyalty. Keeping your brand consistent on all channels is becoming more difficult with the addition of social media. Here are a few tips to help you make everything look just right. Use a design style guide and inform every ...

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The Social Media Schedule

As you've been reading through our May posts about social media, we've come across the term overwhelming. As just recently starting some social media maintenance here at Uptown Studios, I can relate to that feeling of being overwhelmed by social media. While it can be hectic at first, some simple tools have been developed allowing ...

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The Process of Creating a Campaign Graphic

The Quick Yet Thoughtful Process of Creating a Campaign Graphic Uptown Studios has always had one hand in design and another in social change, now learn how creating a campaign graphic fits in with design and social change. Social change is in our DNA as a studio and we always jump at the chance to ...

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Using Easy, Fun and Popular For business

If it is not Easy, Fun and Popular then you need to look at what you are trying to sell. In marketing, if you are selling a product or a healthy lifestyle - understanding that people are not going to purchase or adopt any change if they cannot see themselves in the mix, whatever that ...

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Social Media for Nonprofits in Advocacy

Communication has changed. Using Social Media platforms like Facebook, Twitter, and YouTube, we all have the opportunity to promote your nonprofit or using these free communication tools. Currently there are 600 million people on Facebook. 145 million on Twitter. And millions of videos on YouTube. People are using social media platforms to promote things that ...

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