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Gift Giving Guide for the Change Makers

I LOVE giving gifts. All year round, I’m picking up gifts that I think would be great for people and either gifting them right away or saving them up for a birthday or special holiday. So, as you can imagine, December is a pretty exciting time for me. I get caught up in the excitement …

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Tips on Reaching your Advertising Goals

Advertising online, no matter your platform (Facebook, Google AdWords, etc) requires some skill, some patience, and a lot of planning. By keeping your eye on the prize , your mind on the customer and ensuring you have some key pieces in place, you will have a much easier time reaching your online advertising goals. Below ...

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Leadership Sacramento Helps Team Set Goals

Leadership Sacramento is a program of the Metro Chamber that develops community-minded business and civic leaders of tomorrow through a year-long interactive program that provides a behind-the-scenes understanding of the issues that impact the region.

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Leading by Example

When I was younger in my career, I thought that leading meant telling people what to do and making decisions. Over time, I have come to understand that leading is more about “doing” than “telling.”

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Five Tips to Get Your Marketing Off the Back Burner

It’s easy to put our own marketing efforts to the back burner when we’re busy focusing on our daily tasks. For many of the nonprofits we’ve spoken with, this feeling is even more intensified as they feel that they are too busy “out in the trenches” fighting the good fight to take a step back and …

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Learning and Growing in April

This past week we had the BEST April Fools’ joke. Our lead graphic designer, Anton Weaver, created a 3D model of a special drone that delivered coffee. It is so realistic that when it was dropped into a photo we set up of me reaching for my drone delivered coffee – I could almost smell it.

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Inspired to Be Creative Everyday

“You can’t use up creativity. The more you use, the more you have.” — Maya Angelou How do you get into a career that allows you to be creative EVERY SINGLE DAY – how does a person sign up for a lifetime of creativity? Stephen King said “If you don’t have time to read, you …

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Scope Creep: Embrace it!

I must confess, I initially started this blog with the intention of addressing the big bad beast that is scope creep. You know, something like “5 tips on how to avoid scope creep with your website project”… But as I really thought about scope creep – that big project management-y term that I first learned years back when being formally trained in project management and thought about just how often we deal with it… I had a bit of an “A-ha” moment.

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