Is Video for Marketing a Worthy Investment?
Is Video for Marketing a Worthy Investment for your business? I am a big fan of video on any marketing project – there are a few buts in there though: • It has to be short and sweet • You have to get your call to action in there early (like 35 seconds) and then …
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6 Tips to an Effective Promotional Video
A compelling promotional video can move your audience to take action. Here are six things to consider before beginning your production. 1. Target Audience Who is your target audience and what do you want them to do. This is always a great place to start when you begin brainstorming with your team. 2. What’s The Message? Clarity of message …
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Read More »Create a Video for Your Nonprofit
Whether you are shooting a video for your website, social media or a broadcast commercial, there are a few things you must decide before you can create one that works for your nonprofit organization. Decide what is the goal of the video? To raise awareness or inspire donations? Who is the target audience of the …
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