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Is Video for Marketing a Worthy Investment?

Is Video for Marketing a Worthy Investment for your business? I am a big fan of video on any marketing project – there are a few buts in there though: • It has to be short and sweet • You have to get your call to action in there early (like 35 seconds) and then …

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Video Production Lighting 2019 and Beyond

As I sit here contemplating my takeaways from the 2019 National Association of Broadcaster’s show in Las Vegas, a few things bubble to the surface, but one stands out the most for me; video production lighting. I’m the Director of Photography at Uptown Studios and am responsible for the camera and lighting crews on our …

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Use Video for Business Success

We have grown with the trends at Uptown Studios and added video production in 2007 as one of our in-house services to our clients. At that point our video production team was creating educational long-form videos, ad spots for local broadcast television or compelling videos for social media promotion. What we know: We know that …

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What’s Ahead for Video in 2018

I can’t help but think about what’s ahead for video production in 2018 As far as I’m concerned video is moving full speed ahead. In fact, with one more year of technological innovation and creativity behind the camera, the world is in for more captivating video content over the next year. From virtual reality to …

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Use Video to Promote Your Next Event

Making a promotional video for your organization’s next event is easy. Make it fun, informative and short and while you are at it, make more than one. Videos for social media promotion should be short and sweet. Make sure and have a call to action message telling people what you want them to do and …

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Video Production and Highlights from NAB 2017

As I sit at my desk I can definitely say I’ve got the post NAB (National Association of Broadcasters) blues. Not because I didn’t enjoy the show, but because I got to see all the things I didn’t know I needed. Nothing is better than meandering through three football field sized warehouses full of video …

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It’s Official – We are in the New Studio

We have been talking about this for over two years and the day is finally upon us.  Today we all show up at our new studio for work. If you are out and about please stop by: Uptown Studios 2415 23rd Street (between X and Broadway) Sacramento, CA 95818 We would love to show you around …

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Create a Video for Your Nonprofit

Whether you are shooting a video for your website, social media or a broadcast commercial, there are a few things you must decide before you can create one that works for your nonprofit organization. Decide what is the goal of the video? To raise awareness or inspire donations? Who is the target audience of the …

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Inspired to Be Creative Everyday

“You can’t use up creativity. The more you use, the more you have.” — Maya Angelou How do you get into a career that allows you to be creative EVERY SINGLE DAY – how does a person sign up for a lifetime of creativity? Stephen King said “If you don’t have time to read, you …

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