The best way to save you time and money with marketing.
Marketing has expanded from primarily using traditional marketing strategies such as outdoor, print, and direct marketing, to include digital marketing strategies such as social media and email marketing. Because there are a vast amount of options for marketing your brand or products, it can be difficult for an organization to create new content that will help generate sales, increase brand awareness and develop relationships for every marketing channel.
This is where repurposing content can help. It’s an easy way to make managing your marketing strategies easier and more manageable. Repurposing content simply means taking one asset and reusing it somewhere else.
You might wonder, “why should I repurpose content when I can hire a team to create new content for me?” That’s a great question, but ultimately, it comes down to the rule of 7.
Benefits of Repurposing Content
- Gives you another opportunity to rank on a search engine’s results page
- Allows you to reach a new audience
- Supports the consistency of your message
- Helps your marketing team create content on a more consistent basis
- Helps you save time and money on marketing efforts
Easy Ways to Repurpose Content
- Recreate a research report into a blog post
- Turn a blog post into a Twitter or LinkedIn thread
- Resize blog graphics for social media posts
- Design infographics from blog content or trainings
- Create video content from your written content
- Share blog content as newsletter content
We want to help you create content that will elevate your brand and allow you to save time and money in the future by repurposing your content across channels. Visit our website to get a quote, or contact us at hello@uptownstudios.net so we can help create content that you can repurpose in the future!
