Learning and Growing in April

This past week we had the BEST April Fools’ joke. Our lead graphic designer, Anton Weaver, created a 3D model of a special drone that delivered coffee. It is so realistic that when it was dropped into a photo we set up of me reaching for my drone delivered coffee – I could almost smell it.

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Scope Creep: Embrace it!

I must confess, I initially started this blog with the intention of addressing the big bad beast that is scope creep. You know, something like “5 tips on how to avoid scope creep with your website project”… But as I really thought about scope creep – that big project management-y term that I first learned years back when being formally trained in project management and thought about just how often we deal with it… I had a bit of an “A-ha” moment.

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5 Tips for Inspired Blogging

Writing can be tough, but with the right energy and preparation, you should never be caught without some inspiration to put some content out that will engage readers!

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Nonprofits: Get $10,000 in Free Online Advertising with Google Grants

For many nonprofits, paying for full scale advertising campaigns to gain greater exposure and help program success is just not manageable with the large costs typically associated. Many nonprofits don’t realize that there are $10,000 in free monthly advertising just sitting out there waiting for you to use it! The Google Grants program was started ...

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Top 5 Google AdWords Mistakes to Avoid

Google AdWords is one of the biggest opportunities that many businesses can take advantage of to get more traffic to their website, but there are a number of pitfalls out there that can make your campaigns less effective and cost you money!

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How To Avoid Social Media Blunders

We’ve all put our foot in our mouth. It’s easy to watch others do it and think, “I’ve messed up, but I would NEVER do that!” We especially seem to see a lot of this on social media.

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Three Signs Your Business Needs A Logo Redesign

Your logo is a visual spokesmodel of your business. When people see your logo on your website, business card, or marketing collateral; it needs to be memorable and make people want to know more about you. If your logo does not effectively communicate your core brand values to your target market – you may be missing out on potential customers.

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How To Create A Social Media Content Calendar

Content and engagement are vital to social media success. I’m sure this isn’t the first time you’ve heard this, but you still might be struggling to figure out how exactly to make enough time for both of these, when figuring out what to post can be hard enough. My tip: create a content calendar and schedule posts in advance!

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