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Tips on Reaching your Advertising Goals

Advertising online, no matter your platform (Facebook, Google AdWords, etc) requires some skill, some patience, and a lot of planning. By keeping your eye on the prize , your mind on the customer and ensuring you have some key pieces in place, you will have a much easier time reaching your online advertising goals. Below ...

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5 Important Things On Your Website

We are always working with website owners to help them learn and understand some of the most important parts of their sites. We get similar questions pretty often and compiled a few important tips into this list.

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Get Into A Design Thinking State of Mind 

Creating change is never easy. When looking to introduce new ideas or strategies to your team, it is important to not rush into it, or implement from the top down. Here at Uptown Studios, we practice and recommend the Human-Centered, also known as “Design Thinking,” method for creating change. Design Thinking starts by identifying the overarching challenge …

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5 Search Engine Optimization Tips

Search Engine Optimization (SEO) can be a hard subject for businesses and organizations to grasp, but there are some definite dos and don’ts that can be applied in your everyday work on your website.

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Leading by Example

When I was younger in my career, I thought that leading meant telling people what to do and making decisions. Over time, I have come to understand that leading is more about “doing” than “telling.”

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The Amazing Power of Delegation

Early in my career as a designer and principal of a visual communications firm, I was a “I’ll do it all myself” kind of manager. I thought that if I handled everything myself, it would get done better, on time, every time. I perceived delegation to others as a sign of failure. As you can imagine, …

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It Takes a Team to Create a Website

I’m a planner. On everything I do, I map out every step and explore every possibility before I get started. Now, as a project manager, this can come in handy and helps me guide the team and clients on jobs and ensure we meet deliverables. However, as part of the creative world, it is important …

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Five Tips to Get Your Marketing Off the Back Burner

It’s easy to put our own marketing efforts to the back burner when we’re busy focusing on our daily tasks. For many of the nonprofits we’ve spoken with, this feeling is even more intensified as they feel that they are too busy “out in the trenches” fighting the good fight to take a step back and …

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Motivated to Give to Local Nonprofits

What motivates you? At Uptown Studios, we thrive on knowing that what we give to local nonprofits helps others accomplish their goals. In particular, we dedicate time to give back to the community and helping local nonprofits. A large percentage of the clients we serve are nonprofits and we have a standing commitment to donate $5,000 …

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