Tina Reynolds

Being Greener

When we talk about helping you to be green – we are REALLY talking about becoming greener. We are here to help you embrace new ideas and ways to create your marketing materials, and how to get them into the hands of your potential customers, funders and clients. Even at 100% digital marketing there is energy that is used on your own computers and on the site hosts that hold all your files for your websites. So becoming greener is what we strive for.

If you have decided that you must print something we are here to give you options on what that printed piece should be…

    1. A letterfold brochure – a common marketing piece, used most often to get your information into the hands of those interested in your services or products. Perhaps you want to do a little analysis on your area – how many people are utilizing the web? Maybe it is time to cut down on the size of your brochure and use a post card – especially if you are hoping to drive people to your website to get the full picture of what you provide.
    2. The letterhead – Uptown Studios printed some letterheads when we moved into our new office on Alhambra. We ordered 500 sheets and we have 300 sheets left – AND we have been here for seven years now. A true representation of how businesses operate is the number of letterheads that you print out. We now set up a Microsoft Word document with your letterhead set up, including a font to use for the body copy – do your letter than send it as a PDF to your client… so much easier than setting it up and printing it out. Save those letterheads – or don’t print any at all and force yourself to use PDFs all the time – and you will also save on envelopes and the postage attached to that.
  1. Note Cards – I, personally, like the use of printed note cards. I use them when I want to let someone know this is special and meaningful. And they are hand written. A little printed material can go a long way when it used really well – like a hand written note.
  2. Business Cards – Never going away – well, not for a long time – ok they will be around for a while longer, and I love them. I like the process of handing them to people when I meet them, it is part of the meeting process that is one-on-one and the best way to engage people.

Give them away freely and often. Business cards are still the best single marketing piece you can have!

Tina Reynolds
By Tina Reynolds
Tina Reynolds is president of Uptown Studios, Inc. and has been running her own design firm since 1976. She is the community face of Uptown Studios and her blog entries are directed to business owners ready to make their materials, Easy, Fun and Popular.