Why should you invest in a professionally designed logo? Because a logo visually symbolizes your brand. Think of brands like Nike, Google, or Apple; their logos are so iconic that they don’t even need to have their name visible, their logo is strong enough to symbolize their brand’s reputation. And sure, maybe your small business isn’t trying to be as big as Nike, Google, or Apple, but striving for a similar level of brand reputation among the people you serve is invaluable.
Investing in a professionally designed logo is investing in your future success
Paying for a professional logo ensures you’re investing in a process that’s going to invest back into your business. You’re paying for superior skills and creativity, but you’re also paying for research, due diligence, and the best recommendations based on your market evaluation. Paying for a professional logo design package at Uptown Studios includes researching you and your competitions, setting the design direction to set you up for success, developing several unique concepts, and working with your team to refine those concepts.
You get a whole team of designers and marketers
It works differently depending on who you are working with, but at Uptown Studios we offer different packages that result in varying levels of research into your market trends, competition, and organization. Using a design firm that also does marketing, like Uptown Studios, means instead of one dedicated professional you will get two or three to form a team working to ensure your success.
You’re ensuring long-term success
When you work with a team to create a professional logo, you will get a logo that’s been developed with a brand strategy in mind. This strategy is important, not just for marketing reaseasons but because it takes into account the longevity of your brand. Achieving a timeless logo can be difficult to achieve, but with seasoned brand strategists in charge of your long-term vision, a timeless logo is created every time. In addition to your logo, you will also get a style guide of how to effectively use your new logo. Depending on what you pay, this may come with examples of creative and selection of branding graphics you can use on any materials you create.
In short, investing in a professionally designed logo sets your business up for long-term success. No matter your business goals, having a strong brand symbol allows you to expand and contract your brand’s reputation across any medium in-hand or online.
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