The Campaign of Campaigns
How to execute a successful campaign A Marketing Campaign is important for businesses to properly advertise their brand, or their offerings. They are an effective way for companies to increase their brand awareness and reach new customers. A marketing campaign can be used to promote a new product or service, to increase sales, or to …
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Mental Health Awareness Month
At Uptown Studios, our first priority is social change. We want to inspire people from the Sacramento area to be the good they want to see in the world. For May, we continue this endeavor by highlighting a topic that has been the center of attention over the last few years: Mental Health. Since 1949, …
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Does Your Site Need Some TLC?
What is Website Design and Development Website design and development is the process of creating a website from start to finish. Website design is about the way things will look, both as individual pieces and as a cohesive and comprehensive unit. During the design phase of a website details like the User Experience, or UX, …
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Why is Marketing Important
10 reasons why you should prioritize marketing for your business The first ideas of Marketing were implemented during the Industrial Revolution. This was a time of rapid social change that was driven by scientific and technological innovations. Since then, it has developed into a competitive factor in which businesses take risks to promote their …
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Uptown Studios Guide to Good Branding and Design
It’s time to elevate your branding and design Branding and Design is like a first impression; the more someone likes your branding and design, the more likely they are to work with your brand. Branding and design is all about how a brand chooses to visually represent themselves to the public. Having a clearly defined …
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Get Social on Social Media
Here at Uptown Studios, if you can think of it, we can create it! We pride ourselves in being a well rounded, full service marketing firm. This month, we want to highlight the social media marketing services that we offer.
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Great Big Day of Giving Deal
Uptown Studios is discounting our video package by 50% to our non-profit friends to take part in Uptown Studios’s Big Day of Giving promotion. We have put together a special video and social media package to promote your non-profit, this Big Day of Giving! Scheduling is only available for the first 15 applications at this promotional rate …
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New Beginnings – How will you survive and thrive moving forward?
After completing another year surrounded by the threat of COVID-19, we march on. Our drummer is sounding a beat that keeps us marching in step, AND watching our step. We have all had to make adjustments, and now we are into our reality of make it or break it. We have figured out how to survive when so much has changed. Now, we are changing with the times…
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A Note From Tina Reynolds
This month I would like to chat with everyone about hindsight and the journey that comes with it. The story of how I built Uptown Studios, and the community I brought with it, may be just what you need to hear to get your budding business off the ground. In my early days, I had a lot of time and not a lot of money. Sound familiar? While I didn’t have work, I did have a strong desire to help build up the community around me…
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Keep It Moving, Sacramento: A Behind The Scenes Look At Our Video Production
Since the dawn of motion pictures, camera operators everywhere have tried to create ways to make the shot more interesting, more compelling, and more dynamic. A tripod is good, essential even, and believe us, you can live or die by the quality of tripod you use, but what we’re talking about …
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Congratulations to our recently promoted team members!
At Uptown Studios, we’re not only adding team members, but we’re also promoting them! Last month we mentioned that we’ve added some incredibly talented team members to the Uptown Studios crew this past year. This month, we’re thrilled to announce we’ve also had some recent promotions! Lizzie Carroll, Lead Copywriter promoted to Marketing Director …
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How to Energize Your Social Media Presence With Instagram Stories
With over 500 million daily users, Instagram is a powerhouse platform for creating community…if you know how to do it right. From Reels to Guides and good old fashion posts, there are countless opportunities for content creation and community building. When it comes to how small businesses use social media, we have found that they …
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What does Inbound Marketing vs. Outbound Marketing Really Mean?
You’ve probably heard you need to implement both outbound and inbound marketing strategies to make the most out of your marketing efforts. But what exactly is the difference between the two? In this blog post, you’ll get a high-level overview of what they each entail so you can decide how you want to implement them …
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How We Create Measurable Behavior Change in our Public Health Awareness Campaigns
Lasting change happens over time. The same is true for social change and behavior change campaigns—they necessitate clear and consistent efforts over time.
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Meet the Newest Members of Our Team
Uptown Studios is easy, fun, and popular, and our team is, too! We’ve added some incredibly talented members to the Uptown Studios crew this past year. Usually, while in the office, there is a chance to meet everyone. Since we aren’t in person, we wanted to take a moment to introduce you to: Bex Rielly, …
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Happy PRIDE Month – A Note from Tina Reynolds
Happy Pride Month Every June I celebrate the whole month. Being an openly gay woman in California is one of the lucks of my life. I was active in the LGBTQI equality movement, fought for the HIV/AIDS movement to be recognized by our government while so many young men died, marched in pride events, protested …
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How We Used Message Testing To Bolster College Grant Enrollment Rates
CSAC was ready to use its refreshed brand systems to tackle a lightning-fast campaign push to increase the number of California students who complete their Free Application for Federal Student Aid (FAFSA) and the California Dream Act …
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Filming High-Quality Videos During COVID-19
When COVID-19 hit, all video production halted. The scramble to produce anything from a 60-second primetime TV commercial spot to a sizzle reel left most video production studios arriving at the same conclusion: Zoom …
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