Ergonomics In Your Workspace

Many of us here at Uptown Studios began working from home in March of 2020, and not long after that we became 100% remote. After a few weeks of WFH, one thing stood out: I was sitting a lot more, and it was starting to get uncomfortable, tiresome, and boring. I mean, I was sitting …

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Paid Social Media vs. Organic Social Media

Social Media Showdown Navigating Paid vs. Organic Social Media Social media is an ever-changing landscape that can take a lot of work to keep up with when running your own business. On top of all the constant algorithm changes, you have to manage both organic and paid social media strategies. So, how do you know …

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Spice Up Your Life: Refresh vs. Rebrand

Unlocking the Secrets of Refreshes and Rebrands! The Magic Behind The Madness Branding is all about creating a unique identity for your business. It’s the unspoken bond between a business and its audience. Good branding creates positive expectations for your audience, sets you apart from competitors, and helps build relationships with them. Let's dive into ...

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Stress-free Prep for a Business Photo Shoot

Attention: Your company’s website is being re-designed and fresh headshots are needed for the team page. You and your co-workers are required to attend a professional photo shoot next week. O. K. Did that announcement trigger a bit of panic and dread? You may not be able to completely eliminate those butterflies, but you can …

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Rocking Your Email Outreach: Turning Opens into Conversions

Email marketing isn’t just sending out blasts; it’s a magical mix of art, science, and a dash of creativity. To truly captivate and convert, you need strategy, creativity, and a genuine connection with your audience. Here’s your ultimate guide to nailing it! Know Your Crowd First things first, you’ve got to know who you’re talking …

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Getting Real With UX Writing

So, what’s UX Writing all about, you ask? Well, it’s like this: instead of bombarding users with a bunch of unnecessary words, it’s about delivering clear, concise, and meaningful messages that guide them smoothly through a website, app, or platform.

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Unboxing the Brilliance of Content Marketing

In today’s digital circus of attention-grabbing antics, content marketing takes center stage. Beyond being a mere buzzword, content marketing is a strategic masterpiece that blends storytelling artistry with finesse to captivate audiences and win hearts. Here, we’ll delve into the intricacies of content marketing, exploring effective storytelling techniques and unveiling a variety of channels to …

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A Creative Reboot

Silencing the Noise January is a natural time to slow down. My inner animal craves hibernation; it indulges in gentle activities that follow the course of the day’s limited sunlight. My time outside of my work at Uptown Studios is spent mostly in darkness, sitting under a reading lamp with a book, sketching in a …

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