Brand Management For Sacramento Freelancers

As a dedicated member of the Uptown Studios Marketing team, I am constantly preaching the importance of proper brand management to our clients. “You need a style guide,” is my go-to. Then, “You need a consistent brand voice!” And so on and so on. Marketing encapsulates so many different facets of the digital world; social media, websites, graphic design …

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Why Branding Matters

Many business owners feel that they are too small to worry about branding, don't understand why branding matters, or think they don't have the time or money to invest in it. Even if you are the president of a home business and your cat is your VP, you are not too small to make branding ...

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