IDEO Human-Centered Design Learning and Experience
Having recently completed my certificate in “Foundations in Design Thinking” from the global design company, IDEO, I am reminded that the human experience is at the heart of good design. Not every client has a clear vision at the start of the creative process, but when they approach Uptown Studios …
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How A Design Thinking Focus Group Will Fix Your Target-Market Woes
Not sure if design thinking focus groups are right for you? If you’re putting your heart and soul into your business, but your marketing is falling flat, you may need to reconsider. No one is hearing you. What makes you different from dozens of other businesses? Have you asked your audience? Maybe it’s time you …
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Using Observations to Find Solutions
The teenager behind the counter smiled at me as I stood in the corner waiting for my food order. Is there anything I can do to assist you? Asked another teen as he walked by with a cloth to clean the tables. I'm good. Thanks. I looked around. The restaurant was packed -- not a ...Blog Post
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Design Thinking – Making Connections Where Previously There Were None
Last week I found myself inside in a 10’X20’ windowless room. The walls were covered in post-it notes — each containing a thought, quote, or idea more intriguing than the next. We were looking for themes. Design Thinking – Making connections where previously there were none. We had just completed over 120 hours of ethnographic …
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Challenge Yourself – Read Something New
How often do you read a recently published business journal article? Or the summary document of some new research? How often do you buy a magazine that isn’t part of your normal reading selection? How many of you have an agreement with your friends or colleagues to share interesting factoids/articles/stories with you? And you with them? Reading …
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Use Design Thinking to Find the Solution
Work-a-round (noun) is defined by Webster as: “a method for overcoming a problem or limitation in a program or system”. It is further defined in Wikipedia as: …”a bypass of a recognized problem in a system”. A workaround is typically a temporary fix that implies that a genuine solution to the problem is needed. But workarounds …
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Read More »Get Into A Design Thinking State of Mind
Creating change is never easy. When looking to introduce new ideas or strategies to your team, it is important to not rush into it, or implement from the top down. Here at Uptown Studios, we practice and recommend the Human-Centered, also known as “Design Thinking,” method for creating change. Design Thinking starts by identifying the overarching challenge …
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Human-Centered Design – We Dig to Create Solutions
Uptown Studios is the perfect partner for your branding and design needs. Because we love what we do so much we have immersed our entire team into Human-Centered Design processes and training. This a way for us to dive deeply into situations and come out with creative solutions to the issues at hand. Whether it …
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Inspired to Be Creative Everyday
“You can’t use up creativity. The more you use, the more you have.” — Maya Angelou How do you get into a career that allows you to be creative EVERY SINGLE DAY – how does a person sign up for a lifetime of creativity? Stephen King said “If you don’t have time to read, you …
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