The Art of Social Media
By Leidhra Johnson, Social Media Manager and Anton Weaver, Lead Designer
Social media can be a bit overwhelming if you’re not used to using it. So, to help ease the fear of the unknown, here are some simple setup tips to keep in mind when getting started… or when quickly going to your page after reading this and making some quick fixes:
- Facebook profile picture: Keep this a simple square version of your brand – the only time this should change is if you redesign your brand/logo.
- Facebook timeline cover photo: Make this a personality photo – share something that shows off the personality of your organization. This can be switched as often as you like – in fact, consistent rotation of this can be a great way to catch people’s eyes. Just remember to add a caption to this picture.
- Twitter profile picture: Just like the Facebook profile picture, this should remain a square version of your logo.
- Twitter header image: This is similar to the Facebook cover photo, but a little trickier. If you have a personality picture that isn’t too complicated to set behind text, we encourage using this. But with Twitter setting the white text of your bio over this image, it might be best to use a simple color gradient image that matches your brand – try pulling color scheme ideas from your website!
- Twitter Background image: Again, this is a great chance to build brand consistency. A simple background image that matches your brand identity and personality can do a lot to make your Twitter page feel consistent with the rest of your channels Take advantage of this feature and get a custom background up on Twitter!
Now that you know WHAT to put in each of these sections, Anton, our lead designer, is going to give you some tips on how to create these images…
Anton Weaver, Lead Designer
Tina’s Two Bits
Uptown Studios is celebrating a very special event this weekend. Our very own Art & Web Director, Cris Weber is getting married tomorrow! A big Congratulations to Cris from all of us here at Uptown Studios!