How to execute a successful campaign
A Marketing Campaign is important for businesses to properly advertise their brand, or their offerings. They are an effective way for companies to increase their brand awareness and reach new customers. A marketing campaign can be used to promote a new product or service, to increase sales, or to promote an event or rebrand.
Some Examples of Well Known Marketing Campaigns:
- Nike – Just Do It.
- Dove – Real Beauty.
- McDonalld’s – I’m Lovin’ It.
- Always – Like a Girl
How to Create a successful marketing campaign:
In order to create a successful marketing campaign, there are a few tips you should keep in mind to make this process more effective for your brand.
- Clearly Define Your Goals as S.M.A.R.T Goals.
Before diving into your campaign, be sure to clearly define what goals you want to achieve by completion of your campaign. Having these goals written out as S.M.A.R.T goals will make it easier for your team to measure the success of these goals and it ensures that the goals are achievable. S.M.A.R.T stands for Specific, Measurable, Achievable, Relevant, and Time-bound.
- Develop a Detailed Campaign Strategy
A campaign strategy provides a framework of guidelines for your team to follow throughout the campaign to make sure the marketing strategies you execute align with your overarching goals. This also includes background research related to your competitors, your target audience, and your brand as a whole. For example, if Mcdonalld’s wanted to start a campaign for a new item on the menu, they would analyze their competitors like Burger King and Carl’s Jr. to see what types of things they do to promote a new menu item. They would also do research on their target audience and develop S.M.A.R.T goals like wanting to sell 5,000 orders of this new menu item within 1 month at a certain location.
- Create Strong Campaign Branding Through Your Materials
Developing branding for a campaign helps create a sense of uniformity throughout the campaign. Having consistent branding and design throughout your campaign will allow people to recognize your brand and therefore have more trust in the campaign. Use the same colors, Use the same fonts, make the layout uniform between each type of material you produce. Banners look the same as the website, as the brochure, as the social media post – they are all similar in look and feel.
- Utilize the Correct Channels and Marketing Strategies to Promote Your Campaign
Remember, you don’t need to implement marketing on every channel every time you create a campaign. Analyze your target audience to ensure you are advertising on the proper channels and platforms. Focus on quality here, not quantity.
In order to create a successful campaign, you should first develop a campaign strategy. A campaign strategy provides an outline for your marketing materials that gives your team guidelines to follow to make sure you take advantage of the tactics and channels that are right for you. At Uptown Studios, we include the following in a campaign strategy:
- Executive Summary
- Competitive Analysis
- Campaign Goal
- Target Audience
- SWOT Analysis
- Creative Strategy
- Key Messages
- Media Plan
- Campaign Budget
- Next Steps
After creating this detailed strategy, we work with you to create branding and design that perfectly portrays your brand and the goals you want to achieve throughout the campaign. Then, we begin the development of the marketing materials agreed upon in the strategy.
Creating a campaign doesn’t have to be a daunting task. At Uptown Studios, we can help with the creation and execution of your next campaign. Follow us on social media, get a quote on our website or email Tina@uptownstudios.net for more information about how we can help you with your next campaign.